Kapwing vs Magisto
Kapwing vs Magisto, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Kapwing is on 49/100 and Magisto on 47/100.
Where each one leads
Kapwing
- agent readiness: 65/100 against 37/100
- headcount: 34 against 15
Magisto
- domain rating: 96/100 against 80/100
- LinkedIn following: 5,997 against 4,236
At a glance
| Measure | Kapwing | Magisto |
|---|---|---|
| What it is | A modern, browser-based video creation platform empowering individuals and teams to produce and edit content faster. | Magisto is an AI-powered video editing platform that automatically creates professional-looking videos from user-uploaded footage. |
| Category | Creator Economy, Video Editing, Content Creation, Generative AI | New Media, Photo, Video Editing, Video |
| Sells toBusiness model | B2C, B2B | B2B, B2C |
| Offering | Platform | Software |
| Founded | 2017 | 2009 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Kapwing | Magisto |
|---|---|---|
| Employees | 34 | 15 |
| Headcount growthLast 12 months | Not published | -54.4% |
| Total funding | Not published | $22.5M |
| Latest round | Not published | Convertible Note |
| Valuation | Not published | $95.0M |
| LinkedIn followers | 4,236 | 5,997 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Kapwing | Magisto |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 49/100 | 47/100 |
| Traction | 15/100 | 49/100 |
| Team | 60/100 | 60/100 |
| Search visibility | 34/100 | 40/100 |
| Quality | 58/100 | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (65/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 80/100 | 96/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Kapwing | Magisto |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Ghost | Not detected |
| Frameworks | Next.js | Next.js, Tailwind CSS |
Product and pricing
| Measure | Kapwing | Magisto |
|---|---|---|
| Key features | AI-Powered Subtitling, Smart Cut, Video Resizer, Background Remover, Clean Audio, Collaborative Editing | Not published |
What users say
| Measure | Kapwing | Magisto |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 4 positive, 0 negative across 6 threads |
“In 2020, I came across the Magisto app and was thoroughly impressed by its ability to analyze my photos and videos and automatically create stunning videos for me. As a first-time mom, I had a constantly growing library of adorable pictures”r/vimeo
Kapwing vs Magisto: common questions
Which is better, Kapwing or Magisto?
On our 0-100 score Kapwing rates higher (49/100 against 47/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Kapwing and Magisto compare on the numbers?
Kapwing leads on agent readiness (65/100 against 37/100), headcount (34 against 15). Magisto leads on domain rating (96/100 against 80/100), LinkedIn following (5,997 against 4,236).
What do real users say about Kapwing and Magisto?
Magisto: 4 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/vimeo.
Read the full Kapwing review and pricing or the Magisto review and pricing. You can also browse other Kapwing alternatives we track.