Kapwing vs Lightricks
Kapwing vs Lightricks, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Kapwing is on 49/100 and Lightricks on 71/100.
Where each one leads
Kapwing
- agent readiness: 65/100 against 44/100
- domain rating: 80/100 against 72/100
Lightricks
- our overall score: 71/100 against 49/100
- headcount: 554 against 34
- LinkedIn following: 33,563 against 4,236
At a glance
| Measure | Kapwing | Lightricks |
|---|---|---|
| What it is | A modern, browser-based video creation platform empowering individuals and teams to produce and edit content faster. | Jerusalem-based AI creative technology company behind Facetune, Photoleap, and Videoleap, with open-source video generation models (LTX Video) powering next-generation creator workflows. |
| Category | Creator Economy, Video Editing, Content Creation, Generative AI | Artificial Intelligence, Creative Technology, Generative AI, AI Video Generation |
| Sells toBusiness model | B2C, B2B | B2C |
| Offering | Platform | Software |
| Founded | 2017 | 2013 |
| Headquarters | New York, United States | Jerusalem, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Kapwing | Lightricks |
|---|---|---|
| Employees | 34 | 554 |
| Headcount growthLast 12 months | Not published | -0.2% |
| Total funding | Not published | $335M |
| Latest round | Not published | Series D |
| Valuation | Not published | $1.8B |
| LinkedIn followers | 4,236 | 33,563 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Kapwing | Lightricks |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 49/100 | 71/100 |
| Traction | 15/100 | 60/100 |
| Team | 60/100 | 90/100 |
| Community | Not published | 8/100 |
| Search visibility | 34/100 | 51/100 |
| Quality | 58/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (65/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 80/100 | 72/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Kapwing | Lightricks |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Ghost | Webflow |
| Frameworks | Next.js | Not detected |
| Analytics | Not detected | Google Analytics 4, Google Tag Manager |
Product and pricing
| Measure | Kapwing | Lightricks |
|---|---|---|
| Key features | AI-Powered Subtitling, Smart Cut, Video Resizer, Background Remover, Clean Audio, Collaborative Editing | Not published |
Kapwing vs Lightricks: common questions
Which is better, Kapwing or Lightricks?
On our 0-100 score Lightricks rates higher (71/100 against 49/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Kapwing and Lightricks compare on the numbers?
Kapwing leads on agent readiness (65/100 against 44/100), domain rating (80/100 against 72/100). Lightricks leads on our overall score (71/100 against 49/100), headcount (554 against 34), LinkedIn following (33,563 against 4,236).
Read the full Kapwing review and pricing or the Lightricks review and pricing. You can also browse other Kapwing alternatives we track.