Kajabi vs Waveful
Kajabi vs Waveful, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Kajabi is on 23/100 and Waveful on 34/100.
Where each one leads
Kajabi
- agent readiness: 63/100 against 29/100
- domain rating: 86/100 against 27/100
Waveful
- our overall score: 34/100 against 23/100
At a glance
| Measure | Kajabi | Waveful |
|---|---|---|
| What it is | All-in-one platform for creators to build and sell online courses, memberships, and digital products. | Waveful is a platform for creators to build and monetize interactive content and communities. |
| Category | Creator Economy, EdTech, E-commerce, Marketing Automation | Creator Economy, Community Platform, Interactive Content, Gaming |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2010 | 2022 |
| Headquarters | San Diego, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Kajabi | Waveful |
|---|---|---|
| Employees | 386 | Not published |
| Total funding | Not published | $3.1M |
| Latest round | Not published | Seed |
| LinkedIn followers | 32,399 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Kajabi | Waveful |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 23/100 | 34/100 |
| Traction | 20/100 | 32/100 |
| Search visibility | 24/100 | 9/100 |
| Quality | Not published | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (63/100) | F (29/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 27/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Kajabi | Waveful |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Not detected |
| Frameworks | Not detected | Next.js, Tailwind CSS |
| Analytics | Google Tag Manager, Amplitude | Not detected |
| Support stack | Intercom | Not detected |
What users say
| Measure | Kajabi | Waveful |
|---|---|---|
| Reddit sentimentThreads we track | 2 positive, 1 negative across 6 threads | Not published |
“I almost went with the free trial. It feels like the safe option… until you actually think about what needs to get done in 14 days. Then I found the 3-month deal. 90 days vs 14 days is a completely different game. Enough time to actually bu”r/onlinecourses
Kajabi vs Waveful: common questions
Which is better, Kajabi or Waveful?
On our 0-100 score Waveful rates higher (34/100 against 23/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Kajabi and Waveful compare on the numbers?
Kajabi leads on agent readiness (63/100 against 29/100), domain rating (86/100 against 27/100). Waveful leads on our overall score (34/100 against 23/100).
What do real users say about Kajabi and Waveful?
Kajabi: 2 positive and 1 negative mentions across 6 Reddit threads we track, mostly in r/onlinecourses.
Read the full Kajabi review and pricing or the Waveful review and pricing. You can also browse other Kajabi alternatives we track.