Kajabi vs Thinkific
Kajabi vs Thinkific, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Kajabi is on 23/100 and Thinkific on 56/100.
Where each one leads
Kajabi
- positive user sentiment: 33% positive against 0% positive
Thinkific
- our overall score: 56/100 against 23/100
At a glance
| Measure | Kajabi | Thinkific |
|---|---|---|
| What it is | All-in-one platform for creators to build and sell online courses, memberships, and digital products. | Online course platform for creators and businesses to build, market, and sell courses. |
| Category | Creator Economy, EdTech, E-commerce, Marketing Automation | EdTech, Creator Economy, E-commerce, SaaS |
| Sells toBusiness model | B2C | B2B |
| Offering | Platform | Platform |
| Founded | 2010 | 2012 |
| Headquarters | San Diego, United States | Vancouver, Canada |
| Status | Active | Active |
Size, funding and growth
| Measure | Kajabi | Thinkific |
|---|---|---|
| Employees | 386 | Not published |
| Total funding | Not published | $151M |
| Latest round | Not published | IPO |
| Valuation | Not published | $1.4B |
| LinkedIn followers | 32,399 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Kajabi | Thinkific |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 23/100 | 56/100 |
| Traction | 20/100 | 40/100 |
| Team | Not published | 50/100 |
| Search visibility | 24/100 | 13/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (63/100) | C (64/100) |
| Domain ratingLink authority, 0-100 | 86/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Kajabi | Thinkific |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | Not detected |
| Analytics | Google Tag Manager, Amplitude | Not detected |
| Support stack | Intercom | Zendesk, Khoros |
What users say
| Measure | Kajabi | Thinkific |
|---|---|---|
| Reddit sentimentThreads we track | 2 positive, 1 negative across 6 threads | 0 positive, 1 negative across 6 threads |
“I almost went with the free trial. It feels like the safe option… until you actually think about what needs to get done in 14 days. Then I found the 3-month deal. 90 days vs 14 days is a completely different game. Enough time to actually bu”r/onlinecourses
“I’ve narrowed it down to Thinkific and LearnWorlds, but I’ve never used either — would love to hear from people who actually have. Main things I care about: Clean and mobile-friendly Easy to brand/customise Payment handling Trying to keep t”r/onlinecourses
Kajabi vs Thinkific: common questions
Which is better, Kajabi or Thinkific?
On our 0-100 score Thinkific rates higher (56/100 against 23/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Kajabi and Thinkific compare on the numbers?
Kajabi leads on positive user sentiment (33% positive against 0% positive). Thinkific leads on our overall score (56/100 against 23/100).
What do real users say about Kajabi and Thinkific?
Kajabi: 2 positive and 1 negative mentions across 6 Reddit threads we track, mostly in r/onlinecourses. Thinkific: 0 positive and 1 negative mentions across 6 Reddit threads we track, mostly in r/onlinecourses.
Read the full Kajabi review and pricing or the Thinkific review and pricing. You can also browse other Kajabi alternatives we track.