Juspay vs PayU
Juspay vs PayU, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Juspay is on 63/100 and PayU on 59/100.
Where each one leads
Juspay
- our overall score: 63/100 against 59/100
- funding raised: $212M against $35.1M
PayU
- agent readiness: 66/100 against 53/100
- domain rating: 84/100 against 70/100
At a glance
| Measure | Juspay | PayU |
|---|---|---|
| What it is | Global payments operating system for merchants, optimizing checkout and payment orchestration. | A leading fintech company offering payment and credit solutions. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Fintech, Payments, E-commerce, Financial Services |
| Sells toBusiness model | B2B | B2B2C |
| Offering | Platform | Platform |
| Founded | 2012 | 2002 |
| Headquarters | Bengaluru, India | Hoofddorp, Netherlands |
| Status | Active | Active |
Size, funding and growth
| Measure | Juspay | PayU |
|---|---|---|
| Employees | 2,056 | 2,500 |
| Headcount growthLast 12 months | -5.8% | Not published |
| Total funding | $212M | $35.1M |
| Latest round | Series D | Series C |
| Valuation | $1.2B | $1.1B |
| LinkedIn followers | 254,060 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Juspay | PayU |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 59/100 |
| Traction | 60/100 | 58/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | Not published |
| Search visibility | 22/100 | 14/100 |
| Quality | 68/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (53/100) | C (66/100) |
| Domain ratingLink authority, 0-100 | 70/100 | 84/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Juspay | PayU |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | CloudFront |
| CMS | Not detected | WordPress |
| Frameworks | Astro, Tailwind CSS | Jquery |
| Analytics | Not detected | Google Tag Manager, Facebook Pixel |
Juspay vs PayU: common questions
Which is better, Juspay or PayU?
On our 0-100 score Juspay rates higher (63/100 against 59/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Juspay and PayU compare on the numbers?
Juspay leads on our overall score (63/100 against 59/100), funding raised ($212M against $35.1M). PayU leads on agent readiness (66/100 against 53/100), domain rating (84/100 against 70/100).
Read the full Juspay review and pricing or the PayU review and pricing. You can also browse other Juspay alternatives we track.

