Joko vs Pine Labs
Joko vs Pine Labs, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Joko is on 49/100 and Pine Labs on 61/100.
Where each one leads
Joko
Leads on none of the measures we hold for both companies.
Pine Labs
- our overall score: 61/100 against 49/100
- domain rating: 71/100 against 52/100
- funding raised: $286M against $63.0M
At a glance
| Measure | Joko | Pine Labs |
|---|---|---|
| What it is | Joko is a loyalty and data platform that allows consumers to earn rewards and brands to gain insights. | A global fintech platform providing merchant commerce solutions, including POS, payment gateways, and BNPL. |
| Category | Fintech, Loyalty Programs, Data Analytics, E-commerce | Fintech, Payments, Merchant Commerce, POS Systems |
| Sells toBusiness model | B2B2C | B2B |
| Offering | Platform | Software, platform, services |
| Founded | 2017 | 1998 |
| Headquarters | Paris, France | Gurugram, India |
| Status | Active | Active |
Size, funding and growth
| Measure | Joko | Pine Labs |
|---|---|---|
| Total funding | $63.0M | $286M |
| Latest round | Series B | Venture Round |
| Valuation | $1.1B | $3.0B |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Joko | Pine Labs |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 49/100 | 61/100 |
| Traction | 39/100 | 40/100 |
| Team | Not published | 70/100 |
| Community | Not published | 15/100 |
| Search visibility | 26/100 | 3/100 |
| Quality | 68/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 52/100 | 71/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Joko | Pine Labs |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | Cloudflare | CloudFront |
| CMS | Webflow | Not detected |
Joko vs Pine Labs: common questions
Which is better, Joko or Pine Labs?
On our 0-100 score Pine Labs rates higher (61/100 against 49/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Joko and Pine Labs compare on the numbers?
Pine Labs leads on our overall score (61/100 against 49/100), domain rating (71/100 against 52/100), funding raised ($286M against $63.0M).
Read the full Joko review and pricing or the Pine Labs review and pricing. You can also browse other Joko alternatives we track.