Iyzico vs PayU
Iyzico vs PayU, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Iyzico is on 56/100 and PayU on 59/100.
Where each one leads
Iyzico
Leads on none of the measures we hold for both companies.
PayU
- our overall score: 59/100 against 56/100
- agent readiness: 66/100 against 34/100
- headcount: 2,500 against 465
At a glance
| Measure | Iyzico | PayU |
|---|---|---|
| What it is | Online payment gateway and financial services provider for businesses in Turkey and emerging markets. | A leading fintech company offering payment and credit solutions. |
| Category | Fintech, Payments, Digital Payments, Embedded Finance | Fintech, Payments, E-commerce, Financial Services |
| Sells toBusiness model | B2B | B2B2C |
| Offering | Platform | Platform |
| Founded | 2013 | 2002 |
| Headquarters | Istanbul, Turkey | Hoofddorp, Netherlands |
| Status | Active | Active |
Size, funding and growth
| Measure | Iyzico | PayU |
|---|---|---|
| Employees | 465 | 2,500 |
| Total funding | $30.6M | $35.1M |
| Latest round | Series B | Series C |
| Valuation | Not published | $1.1B |
| LinkedIn followers | 56,813 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Iyzico | PayU |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 56/100 | 59/100 |
| Traction | 57/100 | 58/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 32/100 | 14/100 |
| Quality | 58/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (34/100) | C (66/100) |
| Domain ratingLink authority, 0-100 | 81/100 | 84/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Iyzico | PayU |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Google Tag Manager | Google Tag Manager, Facebook Pixel |
| Open source | Yes | No |
Iyzico vs PayU: common questions
Which is better, Iyzico or PayU?
On our 0-100 score PayU rates higher (59/100 against 56/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Iyzico and PayU compare on the numbers?
PayU leads on our overall score (59/100 against 56/100), agent readiness (66/100 against 34/100), headcount (2,500 against 465).
Read the full Iyzico review and pricing or the PayU review and pricing. You can also browse other Iyzico alternatives we track.

