ITERABLE vs Swrve
ITERABLE vs Swrve, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: ITERABLE is on 59/100 and Swrve on 54/100.
Where each one leads
ITERABLE
- our overall score: 59/100 against 54/100
- domain rating: 78/100 against 69/100
- funding raised: $250M against $49.0M
Swrve
- agent readiness: 57/100 against 51/100
At a glance
| Measure | ITERABLE | Swrve |
|---|---|---|
| What it is | Customer engagement platform for cross-channel marketing campaigns. | Mobile app engagement platform for personalized customer experiences and real-time insights. |
| Category | SaaS, Marketing Automation, Customer Engagement, AI | MarTech, AdTech, Customer Engagement, Mobile Marketing |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software | platform |
| Founded | 2013 | 2010 |
| Headquarters | San Francisco, United States | Dublin, Ireland |
| Status | Active | Active |
Size, funding and growth
| Measure | ITERABLE | Swrve |
|---|---|---|
| Employees | 853 | Not published |
| Total funding | $250M | $49.0M |
| Latest round | Series E | Series B |
| Valuation | $2.0B | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | ITERABLE | Swrve |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 59/100 | 54/100 |
| Traction | 60/100 | 38/100 |
| Team | 30/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 15/100 | 4/100 |
| Quality | 78/100 | 62/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (51/100) | D (57/100) |
| Domain ratingLink authority, 0-100 | 78/100 | 69/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | ITERABLE | Swrve |
|---|---|---|
| Hosting | Self Managed | AWS |
| CMS | WordPress | Not detected |
| Analytics | Google Tag Manager | Not detected |
ITERABLE vs Swrve: common questions
Which is better, ITERABLE or Swrve?
On our 0-100 score ITERABLE rates higher (59/100 against 54/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do ITERABLE and Swrve compare on the numbers?
ITERABLE leads on our overall score (59/100 against 54/100), domain rating (78/100 against 69/100), funding raised ($250M against $49.0M). Swrve leads on agent readiness (57/100 against 51/100).
Read the full ITERABLE review and pricing or the Swrve review and pricing. You can also browse other ITERABLE alternatives we track.