Italic vs Qogita
Italic vs Qogita, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Italic is on 50/100 and Qogita on 64/100.
Where each one leads
Italic
- domain rating: 65/100 against 51/100
Qogita
- our overall score: 64/100 against 50/100
- agent readiness: 39/100 against 24/100
- funding raised: $114M against $13.0M
At a glance
| Measure | Italic | Qogita |
|---|---|---|
| What it is | An online marketplace selling high-quality, unbranded luxury goods directly from top-tier manufacturers. | Global B2B wholesale platform connecting retailers with brands for diverse product sourcing. |
| Category | E-commerce, Retail, Consumer Goods, Marketplace | E-commerce, Retail, Wholesale, Marketplace |
| Sells toBusiness model | B2C | B2B |
| Offering | Marketplace | Software |
| Founded | 2018 | 2021 |
| Headquarters | Los Angeles, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Italic | Qogita |
|---|---|---|
| Employees | Not published | 176 |
| Headcount growthLast 12 months | Not published | +21.7% |
| Total funding | $13.0M | $114M |
| Latest round | Seed | Series B |
| LinkedIn followers | Not published | 7,273 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Italic | Qogita |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 50/100 | 64/100 |
| Traction | 36/100 | 60/100 |
| Team | 30/100 | 70/100 |
| Community | Not published | 15/100 |
| Search visibility | 13/100 | 46/100 |
| Quality | 68/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (24/100) | F (39/100) |
| Domain ratingLink authority, 0-100 | 65/100 | 51/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Italic | Qogita |
|---|---|---|
| Hosting | Not detected | Vercel |
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Ghost |
| Frameworks | Tailwind CSS | Next.js, Tailwind CSS |
| Analytics | Google Tag Manager | Not detected |
Italic vs Qogita: common questions
Which is better, Italic or Qogita?
On our 0-100 score Qogita rates higher (64/100 against 50/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Italic and Qogita compare on the numbers?
Italic leads on domain rating (65/100 against 51/100). Qogita leads on our overall score (64/100 against 50/100), agent readiness (39/100 against 24/100), funding raised ($114M against $13.0M).
Read the full Italic review and pricing or the Qogita review and pricing. You can also browse other Italic alternatives we track.

