Ipsos vs Qualtrics Strategy & Research
Ipsos vs Qualtrics Strategy & Research, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Ipsos is on 19/100 and Qualtrics Strategy & Research on 70/100.
Where each one leads
Ipsos
Leads on none of the measures we hold for both companies.
Qualtrics Strategy & Research
- our overall score: 70/100 against 19/100
- agent readiness: 46/100 against 37/100
At a glance
| Measure | Ipsos | Qualtrics Strategy & Research |
|---|---|---|
| What it is | Global market research and consulting firm providing insights into society, markets, and people. | Experience management software for understanding and acting on customer, employee, and product insights. |
| Category | Market Research, Public Opinion Research, Data Analytics, Consulting | Experience Management, Customer Experience, Employee Experience, Product Experience |
| Sells toBusiness model | B2B | B2B |
| Offering | Services | Platform |
| Founded | 1975 | 2002 |
| Headquarters | Paris, France | Provo, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Ipsos | Qualtrics Strategy & Research |
|---|---|---|
| Employees | Not published | 6,385 |
| Headcount growthLast 12 months | Not published | +40.5% |
| Total funding | Not published | $900M |
| Latest round | Not published | Private Equity |
| Valuation | Not published | $8.0B |
| LinkedIn followers | Not published | 330,247 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Ipsos | Qualtrics Strategy & Research |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 19/100 | 70/100 |
| Traction | Not published | 60/100 |
| Team | 50/100 | 80/100 |
| Search visibility | 5/100 | 33/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | D (46/100) |
| Domain ratingLink authority, 0-100 | 89/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Ipsos | Qualtrics Strategy & Research |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Not detected |
| Frameworks | Jquery, Bootstrap | Tailwind CSS |
| Analytics | Google Tag Manager | Google Tag Manager |
Ipsos vs Qualtrics Strategy & Research: common questions
Which is better, Ipsos or Qualtrics Strategy & Research?
On our 0-100 score Qualtrics Strategy & Research rates higher (70/100 against 19/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Ipsos and Qualtrics Strategy & Research compare on the numbers?
Qualtrics Strategy & Research leads on our overall score (70/100 against 19/100), agent readiness (46/100 against 37/100).
Read the full Ipsos review and pricing or the Qualtrics Strategy & Research review and pricing. You can also browse other Ipsos alternatives we track.