Inthegame vs NDS Group
Inthegame vs NDS Group, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Inthegame is on 52/100 and NDS Group on 28/100.
Where each one leads
Inthegame
- our overall score: 52/100 against 28/100
NDS Group
- agent readiness: 40/100 against 31/100
- domain rating: 59/100 against 27/100
At a glance
| Measure | Inthegame | NDS Group |
|---|---|---|
| What it is | Framework for interactive in-stream overlays for OTT platforms across all screens. | NDS Group was a pioneer in digital TV security and middleware solutions, enabling content protection and advanced user experiences. |
| Category | Media, Gaming, TV, OTT | TV, Video, Encryption, Digital TV |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2017 | 1998 |
| Headquarters | Tel Aviv, Israel | Staines-upon-Thames, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Inthegame | NDS Group |
|---|---|---|
| Employees | 26 | Not published |
| Headcount growthLast 12 months | +10.4% | Not published |
| Total funding | $1.2M | Not published |
| Latest round | Seed | Bootstrapped |
| LinkedIn followers | 882 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Inthegame | NDS Group |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 52/100 | 28/100 |
| Traction | 45/100 | Not published |
| Team | 60/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 35/100 | 7/100 |
| Quality | 58/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | F (31/100) | D (40/100) |
| Domain ratingLink authority, 0-100 | 27/100 | 59/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Inthegame | NDS Group |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Google Analytics 4 | Google Tag Manager |
Inthegame vs NDS Group: common questions
Which is better, Inthegame or NDS Group?
On our 0-100 score Inthegame rates higher (52/100 against 28/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Inthegame and NDS Group compare on the numbers?
Inthegame leads on our overall score (52/100 against 28/100). NDS Group leads on agent readiness (40/100 against 31/100), domain rating (59/100 against 27/100).
Read the full Inthegame review and pricing or the NDS Group review and pricing. You can also browse other Inthegame alternatives we track.

