Insuresoft vs Marshmallow
Insuresoft vs Marshmallow, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Insuresoft is on 27/100 and Marshmallow on 66/100.
Where each one leads
Insuresoft
- agent readiness: 61/100 against 40/100
Marshmallow
- our overall score: 66/100 against 27/100
- domain rating: 56/100 against 37/100
- headcount: 669 against 121
- LinkedIn following: 35,308 against 2,024
At a glance
| Measure | Insuresoft | Marshmallow |
|---|---|---|
| What it is | Provider of the Diamond Platform, an all-in-one enterprise software for P&C insurance carriers, MGAs, and TPAs. | A UK-based fintech company providing insurance and financial services to newcomers and underserved communities. |
| Category | InsurTech, Enterprise Software, Vertical SaaS, Insurance Software | InsurTech, Fintech, Insurance Broker, Embedded Finance |
| Sells toBusiness model | B2B | B2C |
| Offering | Software | Software | platform | services |
| Founded | 1993 | 2017 |
| Headquarters | Tampa, United States | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Insuresoft | Marshmallow |
|---|---|---|
| Employees | 121 | 669 |
| Headcount growthLast 12 months | +22.5% | Not published |
| Total funding | Not published | $195M |
| Latest round | Not published | Series C |
| Valuation | Not published | $2.0B |
| LinkedIn followers | 2,024 | 35,308 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Insuresoft | Marshmallow |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 27/100 | 66/100 |
| Traction | 20/100 | 60/100 |
| Team | 20/100 | 70/100 |
| Search visibility | 32/100 | 33/100 |
| Quality | Not published | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (61/100) | D (40/100) |
| Domain ratingLink authority, 0-100 | 37/100 | 56/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Insuresoft | Marshmallow |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Next.js |
| Analytics | Google Analytics 4, Google Tag Manager | Google Analytics 4 |
Insuresoft vs Marshmallow: common questions
Which is better, Insuresoft or Marshmallow?
On our 0-100 score Marshmallow rates higher (66/100 against 27/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Insuresoft and Marshmallow compare on the numbers?
Insuresoft leads on agent readiness (61/100 against 40/100). Marshmallow leads on our overall score (66/100 against 27/100), domain rating (56/100 against 37/100), headcount (669 against 121), LinkedIn following (35,308 against 2,024).
Read the full Insuresoft review and pricing or the Marshmallow review and pricing. You can also browse other Insuresoft alternatives we track.