Instapage vs Upbyweb
Instapage vs Upbyweb, compared side by side on 13 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Instapage is on 63/100 and Upbyweb on 15/100.
Where each one leads
Instapage
- our overall score: 63/100 against 15/100
- agent readiness: 64/100 against 44/100
- domain rating: 85/100 against 51/100
- headcount: 78 against 7
- LinkedIn following: 22,027 against 258
Upbyweb
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Instapage | Upbyweb |
|---|---|---|
| What it is | AI-powered platform for creating high-converting landing pages and websites. | Digital marketing agency specializing in SEO, SEA, conversion, inbound, and e-commerce strategies. |
| Category | MarTech, AdTech, Landing Page Builder, Website Builder | MarTech, AdTech, E-commerce, Digital Marketing |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Services |
| Founded | 2012 | Not published |
| Headquarters | San Francisco, United States | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | Instapage | Upbyweb |
|---|---|---|
| Employees | 78 | 7 |
| Headcount growthLast 12 months | -58.2% | Not published |
| Total funding | $18.6M | Not published |
| Latest round | Series A | Not published |
| LinkedIn followers | 22,027 | 258 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Instapage | Upbyweb |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 15/100 |
| Traction | 55/100 | 9/100 |
| Team | 70/100 | Not published |
| Community | 8/100 | Not published |
| Search visibility | 38/100 | 19/100 |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | C (64/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 85/100 | 51/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Instapage | Upbyweb |
|---|---|---|
| CDN | Cloudflare | Not detected |
| Analytics | Google Tag Manager | Google Analytics 4, Microsoft Clarity |
Instapage vs Upbyweb: common questions
Which is better, Instapage or Upbyweb?
On our 0-100 score Instapage rates higher (63/100 against 15/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 13 data points above: read the rows that match what you are buying for.
How do Instapage and Upbyweb compare on the numbers?
Instapage leads on our overall score (63/100 against 15/100), agent readiness (64/100 against 44/100), domain rating (85/100 against 51/100), headcount (78 against 7), LinkedIn following (22,027 against 258).
Read the full Instapage review and pricing or the Upbyweb review and pricing. You can also browse other Instapage alternatives we track.