Instagram vs Snapchat
Instagram vs Snapchat, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Instagram is on 75/100 and Snapchat on 85/100.
Where each one leads
Leads on none of the measures we hold for both companies.
Snapchat
- our overall score: 85/100 against 75/100
- funding raised: $2.6B against $57.5M
At a glance
| Measure | Snapchat | |
|---|---|---|
| What it is | A photo and short-form video sharing social networking service owned by Meta Platforms. | Snapchat introduces 'Arrival Notifications' to let users automatically share their arrival at specific locations with friends. |
| Category | Social Platform, Consumer App, Creator Economy, Social Commerce | Social, Consumer, Apps |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2010 | 2011 |
| Headquarters | Menlo Park, United States | Santa Monica, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Snapchat | |
|---|---|---|
| Employees | Not published | 4,300 |
| Total funding | $57.5M | $2.6B |
| Latest round | Series B | Series F |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Snapchat | |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 75/100 | 85/100 |
| Traction | 39/100 | 60/100 |
| Team | 60/100 | 60/100 |
| Community | 13/100 | 15/100 |
| Search visibility | 40/100 | 8/100 |
| Quality | 99/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (53/100) | Not published |
| Domain ratingLink authority, 0-100 | 100/100 | Not published |
What users say
| Measure | Snapchat | |
|---|---|---|
| Community ratingVisitor votes on StartupHub | 2.0/5 from 1 vote | Not published |
Instagram vs Snapchat: common questions
Which is better, Instagram or Snapchat?
On our 0-100 score Snapchat rates higher (85/100 against 75/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Instagram and Snapchat compare on the numbers?
Snapchat leads on our overall score (85/100 against 75/100), funding raised ($2.6B against $57.5M).
Read the full Instagram review and pricing or the Snapchat review and pricing. You can also browse other Instagram alternatives we track.