Instagram vs Pinterest
Instagram vs Pinterest, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Instagram is on 75/100 and Pinterest on 58/100.
Where each one leads
- our overall score: 75/100 against 58/100
- agent readiness: 63/100 against 53/100
- funding raised: $132M against $57.5M
At a glance
| Measure | ||
|---|---|---|
| What it is | A photo and short-form video sharing social networking service owned by Meta Platforms. | A visual discovery engine for finding ideas like recipes, home and style inspiration, and more. |
| Category | Social Platform, Consumer App, Creator Economy, Social Commerce | Social Media, E-commerce, Advertising, Visual Search |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2010 | 2010 |
| Headquarters | Menlo Park, United States | San Francisco, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | ||
|---|---|---|
| Headcount growthLast 12 months | Not published | +6.5% |
| Total funding | $57.5M | $132M |
| Latest round | Series B | Series B |
| Valuation | Not published | $1.1B |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | ||
|---|---|---|
| StartupHub scoreOur 0-100 rating | 75/100 | 58/100 |
| Traction | 39/100 | 40/100 |
| Team | 60/100 | 10/100 |
| Community | 13/100 | 8/100 |
| Search visibility | 40/100 | 36/100 |
| Quality | 99/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (53/100) | C (63/100) |
| Domain ratingLink authority, 0-100 | 100/100 | 97/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | ||
|---|---|---|
| Frameworks | Not detected | Django |
What users say
| Measure | ||
|---|---|---|
| Community ratingVisitor votes on StartupHub | 2.0/5 from 1 vote | Not published |
Instagram vs Pinterest: common questions
Which is better, Instagram or Pinterest?
On our 0-100 score Instagram rates higher (75/100 against 58/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Instagram and Pinterest compare on the numbers?
Instagram leads on our overall score (75/100 against 58/100). Pinterest leads on agent readiness (63/100 against 53/100), funding raised ($132M against $57.5M).
Read the full Instagram review and pricing or the Pinterest review and pricing. You can also browse other Instagram alternatives we track.