InsideTracker vs Kelda
InsideTracker vs Kelda, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: InsideTracker is on 61/100 and Kelda on 35/100.
Where each one leads
InsideTracker
- our overall score: 61/100 against 35/100
- domain rating: 70/100 against 12/100
- funding raised: $45.0M against $1.5M
Kelda
- agent readiness: 72/100 against 53/100
At a glance
| Measure | InsideTracker | Kelda |
|---|---|---|
| What it is | Personalized health and performance insights based on blood biomarkers and DNA. | Connect your meds, labs, symptoms and wearable data to how you actually feel. |
| Category | HealthTech, Longevity, Genomics, Biotech | HealthTech, MedTech, Wearables, Biotech |
| Sells toBusiness model | B2C | B2C |
| Offering | Software | Platform |
| Founded | 2009 | 2021 |
| Headquarters | Boston, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | InsideTracker | Kelda |
|---|---|---|
| Employees | 54 | Not published |
| Total funding | $45.0M | $1.5M |
| Latest round | Series B | Seed |
| LinkedIn followers | 18,119 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | InsideTracker | Kelda |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 61/100 | 35/100 |
| Traction | 56/100 | 31/100 |
| Team | 70/100 | Not published |
| Community | 8/100 | 8/100 |
| Search visibility | 36/100 | 17/100 |
| Quality | 68/100 | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (53/100) | B (72/100) |
| Domain ratingLink authority, 0-100 | 70/100 | 12/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | InsideTracker | Kelda |
|---|---|---|
| Hosting | Azure | Vercel |
| CDN | Not detected | Vercel |
| Frameworks | Next.js | Next.js, Tailwind CSS |
| Support stack | HubSpot | Not detected |
| Open source | Yes | No |
InsideTracker vs Kelda: common questions
Which is better, InsideTracker or Kelda?
On our 0-100 score InsideTracker rates higher (61/100 against 35/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do InsideTracker and Kelda compare on the numbers?
InsideTracker leads on our overall score (61/100 against 35/100), domain rating (70/100 against 12/100), funding raised ($45.0M against $1.5M). Kelda leads on agent readiness (72/100 against 53/100).
Read the full InsideTracker review and pricing or the Kelda review and pricing. You can also browse other InsideTracker alternatives we track.

