Innovid vs Start.io
Innovid vs Start.io, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Innovid is on 62/100 and Start.io on 57/100.
Where each one leads
Innovid
- our overall score: 62/100 against 57/100
- headcount: 808 against 154
- headcount growth: +18.7% against +2.9%
- funding raised: $85.1M against $4.3M
- LinkedIn following: 51,245 against 35,567
Start.io
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Innovid | Start.io |
|---|---|---|
| What it is | Innovid powers connected TV (CTV) advertising streaming, personalization, and measurement for global brands. | Start.io is a sell-side omnichannel advertising platform powered by real-time mobile audiences, delivering hundreds of millions of ads daily. |
| Category | Advertising, Marketing, AdTech, Advertising Platform | Mobile Marketing, Marketing, Advanced Targeting, Consumer Analytics |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2007 | 2010 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Innovid | Start.io |
|---|---|---|
| Employees | 808 | 154 |
| Headcount growthLast 12 months | +18.7% | +2.9% |
| Total funding | $85.1M | $4.3M |
| Latest round | Pre-IPO | Series A |
| LinkedIn followers | 51,245 | 35,567 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Innovid | Start.io |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 57/100 |
| Traction | 60/100 | 53/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 36/100 | 33/100 |
| Quality | 65/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (53/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Innovid | Start.io |
|---|---|---|
| Hosting | Not detected | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Webflow | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Google Tag Manager, Segment | Google Tag Manager |
| Support stack | Freshdesk, Zendesk | Not detected |
What users say
| Measure | Innovid | Start.io |
|---|---|---|
| Reddit sentimentThreads we track | 3 positive, 0 negative across 6 threads | Not published |
“Mediaocean Completes Acquisition of Innovid – Creating the Premier Global Independent, Omnichannel Ad Tech Platform - CTV CTV.WS -> Privately Owned.”r/Spacstocks
Innovid vs Start.io: common questions
Which is better, Innovid or Start.io?
On our 0-100 score Innovid rates higher (62/100 against 57/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Innovid and Start.io compare on the numbers?
Innovid leads on our overall score (62/100 against 57/100), headcount (808 against 154), headcount growth (+18.7% against +2.9%), funding raised ($85.1M against $4.3M), LinkedIn following (51,245 against 35,567).
What do real users say about Innovid and Start.io?
Innovid: 3 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/Spacstocks.
Read the full Innovid review and pricing or the Start.io review and pricing. You can also browse other Innovid alternatives we track.