Innovid vs StackAdapt
Innovid vs StackAdapt, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Innovid is on 62/100 and StackAdapt on 67/100.
Where each one leads
Innovid
Leads on none of the measures we hold for both companies.
StackAdapt
- our overall score: 67/100 against 62/100
- headcount: 1,707 against 808
- funding raised: $535M against $85.1M
- LinkedIn following: 78,144 against 51,245
At a glance
| Measure | Innovid | StackAdapt |
|---|---|---|
| What it is | Innovid powers connected TV (CTV) advertising streaming, personalization, and measurement for global brands. | A leading multi-channel programmatic advertising platform powered by AI and automation. |
| Category | Advertising, Marketing, AdTech, Advertising Platform | AdTech, MarTech, Programmatic Advertising, Demand-Side Platform (DSP) |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2007 | 2014 |
| Headquarters | New York, United States | Toronto, Canada |
| Status | Active | Active |
Size, funding and growth
| Measure | Innovid | StackAdapt |
|---|---|---|
| Employees | 808 | 1,707 |
| Headcount growthLast 12 months | +18.7% | Not published |
| Total funding | $85.1M | $535M |
| Latest round | Pre-IPO | Growth |
| Valuation | Not published | $2.0B |
| LinkedIn followers | 51,245 | 78,144 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Innovid | StackAdapt |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 67/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 36/100 | 39/100 |
| Quality | 65/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (53/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 78/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Innovid | StackAdapt |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Not detected |
| CMS | Webflow | WordPress |
| Analytics | Google Tag Manager, Segment | Google Tag Manager |
| Support stack | Freshdesk, Zendesk | HubSpot |
What users say
| Measure | Innovid | StackAdapt |
|---|---|---|
| Reddit sentimentThreads we track | 3 positive, 0 negative across 6 threads | Not published |
“Mediaocean Completes Acquisition of Innovid – Creating the Premier Global Independent, Omnichannel Ad Tech Platform - CTV CTV.WS -> Privately Owned.”r/Spacstocks
Innovid vs StackAdapt: common questions
Which is better, Innovid or StackAdapt?
On our 0-100 score StackAdapt rates higher (67/100 against 62/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Innovid and StackAdapt compare on the numbers?
StackAdapt leads on our overall score (67/100 against 62/100), headcount (1,707 against 808), funding raised ($535M against $85.1M), LinkedIn following (78,144 against 51,245).
What do real users say about Innovid and StackAdapt?
Innovid: 3 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/Spacstocks.
Read the full Innovid review and pricing or the StackAdapt review and pricing. You can also browse other Innovid alternatives we track.