Innovid vs Added
Innovid vs Added, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Innovid is on 62/100 and Added on 37/100.
Where each one leads
Innovid
- our overall score: 62/100 against 37/100
- agent readiness: 53/100 against 38/100
- domain rating: 79/100 against 9/100
- headcount: 808 against 10
- funding raised: $85.1M against $100K
Added
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Innovid | Added |
|---|---|---|
| What it is | Innovid powers connected TV (CTV) advertising streaming, personalization, and measurement for global brands. | Opery is a video advertising solution provider that offers the latest technology in both advertising platforms and video players. |
| Category | Advertising, Marketing, AdTech, Advertising Platform | Advertising, Video |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2007 | 2020 |
| Headquarters | New York, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Innovid | Added |
|---|---|---|
| Employees | 808 | 10 |
| Headcount growthLast 12 months | +18.7% | Not published |
| Total funding | $85.1M | $100K |
| Latest round | Pre-IPO | Bootstrapped |
| LinkedIn followers | 51,245 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Innovid | Added |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 37/100 |
| Traction | 60/100 | 35/100 |
| Team | 70/100 | 60/100 |
| Community | 8/100 | 8/100 |
| Search visibility | 36/100 | 11/100 |
| Quality | 65/100 | 38/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (53/100) | F (38/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 9/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Innovid | Added |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Webflow | WordPress |
| Frameworks | Not detected | Jquery |
| Analytics | Google Tag Manager, Segment | Google Analytics 4 |
| Support stack | Freshdesk, Zendesk | Not detected |
What users say
| Measure | Innovid | Added |
|---|---|---|
| Reddit sentimentThreads we track | 3 positive, 0 negative across 6 threads | Not published |
“Mediaocean Completes Acquisition of Innovid – Creating the Premier Global Independent, Omnichannel Ad Tech Platform - CTV CTV.WS -> Privately Owned.”r/Spacstocks
Innovid vs Added: common questions
Which is better, Innovid or Added?
On our 0-100 score Innovid rates higher (62/100 against 37/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Innovid and Added compare on the numbers?
Innovid leads on our overall score (62/100 against 37/100), agent readiness (53/100 against 38/100), domain rating (79/100 against 9/100), headcount (808 against 10), funding raised ($85.1M against $100K).
What do real users say about Innovid and Added?
Innovid: 3 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/Spacstocks.
Read the full Innovid review and pricing or the Added review and pricing. You can also browse other Innovid alternatives we track.