Innovid vs Intella
Innovid vs Intella, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Innovid is on 62/100 and Intella on 28/100.
Where each one leads
Innovid
- our overall score: 62/100 against 28/100
- agent readiness: 53/100 against 22/100
Intella
- funding raised: $277M against $85.1M
At a glance
| Measure | Innovid | Intella |
|---|---|---|
| What it is | Innovid powers connected TV (CTV) advertising streaming, personalization, and measurement for global brands. | Intella provides AI-powered solutions for customer insights and engagement. |
| Category | Advertising, Marketing, AdTech, Advertising Platform | Customer Insights, AI-Powered Analytics, Customer Engagement, Data Analysis |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2007 | 2019 |
| Headquarters | New York, United States | Tel Aviv, Israel |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Innovid | Intella |
|---|---|---|
| Employees | 808 | Not published |
| Headcount growthLast 12 months | +18.7% | Not published |
| Total funding | $85.1M | $277M |
| Latest round | Pre-IPO | Seed |
| LinkedIn followers | 51,245 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Innovid | Intella |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 62/100 | 28/100 |
| Traction | 60/100 | 40/100 |
| Team | 70/100 | Not published |
| Community | 8/100 | 12/100 |
| Search visibility | 36/100 | 14/100 |
| Quality | 65/100 | 30/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (53/100) | F (22/100) |
| Domain ratingLink authority, 0-100 | 79/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Innovid | Intella |
|---|---|---|
| CDN | Cloudflare | Not detected |
| CMS | Webflow | Not detected |
| Analytics | Google Tag Manager, Segment | Not detected |
| Support stack | Freshdesk, Zendesk | Not detected |
What users say
| Measure | Innovid | Intella |
|---|---|---|
| Reddit sentimentThreads we track | 3 positive, 0 negative across 6 threads | Not published |
“Mediaocean Completes Acquisition of Innovid – Creating the Premier Global Independent, Omnichannel Ad Tech Platform - CTV CTV.WS -> Privately Owned.”r/Spacstocks
Innovid vs Intella: common questions
Which is better, Innovid or Intella?
On our 0-100 score Innovid rates higher (62/100 against 28/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Innovid and Intella compare on the numbers?
Innovid leads on our overall score (62/100 against 28/100), agent readiness (53/100 against 22/100). Intella leads on funding raised ($277M against $85.1M).
What do real users say about Innovid and Intella?
Innovid: 3 positive and 0 negative mentions across 6 Reddit threads we track, mostly in r/Spacstocks.
Read the full Innovid review and pricing or the Intella review and pricing. You can also browse other Innovid alternatives we track.