Informatica vs Salesforce Data 360
Informatica vs Salesforce Data 360, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Informatica is on 70/100 and Salesforce Data 360 on 13/100.
Where each one leads
Informatica
- our overall score: 70/100 against 13/100
Salesforce Data 360
- domain rating: 92/100 against 81/100
At a glance
| Measure | Informatica | Salesforce Data 360 |
|---|---|---|
| What it is | Enterprise cloud data management solutions for data integration, quality, and governance. | Salesforce's unified data foundation for AI-driven customer experiences and agentic workflows. |
| Category | Data Management, Data Integration, Data Governance, Data Quality | Data Platform, Customer Data Platform, AI Infrastructure, Data Governance |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 1993 | Not published |
| Headquarters | Redwood City, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Informatica | Salesforce Data 360 |
|---|---|---|
| Employees | 2,815 | Not published |
| Total funding | $1.2B | Not published |
| LinkedIn followers | 377,210 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Informatica | Salesforce Data 360 |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | 13/100 |
| Team | Not published | 10/100 |
| Search visibility | Not published | 24/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (63/100) | D (57/100) |
| Domain ratingLink authority, 0-100 | 81/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Informatica | Salesforce Data 360 |
|---|---|---|
| Hosting | Self Managed | Azure |
| Frameworks | Jquery | Graphql |
Informatica vs Salesforce Data 360: common questions
Which is better, Informatica or Salesforce Data 360?
On our 0-100 score Informatica rates higher (70/100 against 13/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do Informatica and Salesforce Data 360 compare on the numbers?
Informatica leads on our overall score (70/100 against 13/100). Salesforce Data 360 leads on domain rating (92/100 against 81/100).
Read the full Informatica review and pricing or the Salesforce Data 360 review and pricing. You can also browse other Informatica alternatives we track.