In-Situ vs SupPlant
In-Situ vs SupPlant, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: In-Situ is on 29/100 and SupPlant on 66/100.
Where each one leads
In-Situ
- domain rating: 57/100 against 38/100
- headcount: 215 against 55
SupPlant
- our overall score: 66/100 against 29/100
- agent readiness: 47/100 against 40/100
- LinkedIn following: 15,340 against 11,413
At a glance
| Measure | In-Situ | SupPlant |
|---|---|---|
| What it is | Designs, manufactures, and sells environmental and process monitoring equipment and software. | Agritech company providing AI-driven irrigation solutions for water-stressed agriculture, optimizing crop yields and conserving water. |
| Category | Environmental Monitoring, Water Quality Monitoring, Groundwater Monitoring, Surface Water Monitoring | AgTech, Precision Agriculture, Water Management, Crop Optimization |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | hardware | services | Platform |
| Founded | 1976 | 2015 |
| Headquarters | Fort Collins, United States | Afula, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | In-Situ | SupPlant |
|---|---|---|
| Employees | 215 | 55 |
| Headcount growthLast 12 months | Not published | -13.4% |
| Total funding | Not published | $62.9M |
| Latest round | Not published | Series C |
| Valuation | Not published | $30.0M |
| LinkedIn followers | 11,413 | 15,340 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | In-Situ | SupPlant |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 29/100 | 66/100 |
| Traction | 20/100 | 56/100 |
| Team | 40/100 | 70/100 |
| Search visibility | 22/100 | 30/100 |
| Quality | Not published | 75/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (40/100) | D (47/100) |
| Domain ratingLink authority, 0-100 | 57/100 | 38/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | In-Situ | SupPlant |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| Analytics | Not detected | Google Tag Manager |
In-Situ vs SupPlant: common questions
Which is better, In-Situ or SupPlant?
On our 0-100 score SupPlant rates higher (66/100 against 29/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do In-Situ and SupPlant compare on the numbers?
In-Situ leads on domain rating (57/100 against 38/100), headcount (215 against 55). SupPlant leads on our overall score (66/100 against 29/100), agent readiness (47/100 against 40/100), LinkedIn following (15,340 against 11,413).
Read the full In-Situ review and pricing or the SupPlant review and pricing. You can also browse other In-Situ alternatives we track.

