Imperfect Foods vs Misfits Market
Imperfect Foods vs Misfits Market, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Imperfect Foods is on 58/100 and Misfits Market on 51/100.
Where each one leads
Imperfect Foods
- our overall score: 58/100 against 51/100
Misfits Market
- funding raised: $425M against $167M
At a glance
| Measure | Imperfect Foods | Misfits Market |
|---|---|---|
| What it is | Online grocery delivery service offering discounted, surplus, and imperfect produce and groceries. | Online grocer rescuing imperfect produce and pantry staples to reduce food waste and offer affordable prices. |
| Category | FoodTech, AgTech, Hyper-Local Food Distribution, Food Delivery | FoodTech, E-commerce, Grocery, Sustainability |
| Sells toBusiness model | B2C | B2C |
| Offering | Marketplace | Marketplace |
| Founded | 2015 | 2018 |
| Headquarters | Emeryville, United States | Pennsauken, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Imperfect Foods | Misfits Market |
|---|---|---|
| Open roles | 82 | Not published |
| Total funding | $167M | $425M |
| Latest round | Series D | Series C-1 |
| Valuation | $700M | $2.0B |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Imperfect Foods | Misfits Market |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 58/100 | 51/100 |
| Traction | 40/100 | 40/100 |
| Team | 70/100 | 30/100 |
| Community | Not published | 15/100 |
| Search visibility | 14/100 | 2/100 |
| Quality | 68/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 73/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Imperfect Foods | Misfits Market |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | CloudFront |
| Frameworks | Next.js, Tailwind CSS | Next.js, Tailwind CSS |
| Analytics | Google Tag Manager, Amplitude | Google Tag Manager, Amplitude |
Imperfect Foods vs Misfits Market: common questions
Which is better, Imperfect Foods or Misfits Market?
On our 0-100 score Imperfect Foods rates higher (58/100 against 51/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do Imperfect Foods and Misfits Market compare on the numbers?
Imperfect Foods leads on our overall score (58/100 against 51/100). Misfits Market leads on funding raised ($425M against $167M).
Read the full Imperfect Foods review and pricing or the Misfits Market review and pricing. You can also browse other Imperfect Foods alternatives we track.