Imperfect Foods vs Instacart
Imperfect Foods vs Instacart, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Imperfect Foods is on 58/100 and Instacart on 65/100.
Where each one leads
Imperfect Foods
Leads on none of the measures we hold for both companies.
Instacart
- our overall score: 65/100 against 58/100
- agent readiness: 50/100 against 43/100
- domain rating: 86/100 against 73/100
- funding raised: $2.9B against $167M
At a glance
| Measure | Imperfect Foods | Instacart |
|---|---|---|
| What it is | Online grocery delivery service offering discounted, surplus, and imperfect produce and groceries. | Grocery delivery and marketplace platform providing same-day grocery delivery from local retailers |
| Category | FoodTech, AgTech, Hyper-Local Food Distribution, Food Delivery | E-commerce, Grocery Delivery, Logistics, Marketplace |
| Sells toBusiness model | B2C | B2B2C Marketplace |
| Offering | Marketplace | Marketplace |
| Founded | 2015 | 2012 |
| Headquarters | Emeryville, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Imperfect Foods | Instacart |
|---|---|---|
| Employees | Not published | 3,000 |
| Open roles | 82 | Not published |
| Total funding | $167M | $2.9B |
| Latest round | Series D | Not published |
| Valuation | $700M | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Imperfect Foods | Instacart |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 58/100 | 65/100 |
| Traction | 40/100 | 60/100 |
| Team | 70/100 | 20/100 |
| Search visibility | 14/100 | 25/100 |
| Quality | 68/100 | 86/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | D (50/100) |
| Domain ratingLink authority, 0-100 | 73/100 | 86/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Imperfect Foods | Instacart |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | CloudFront |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Analytics | Google Tag Manager, Amplitude | Not detected |
Imperfect Foods vs Instacart: common questions
Which is better, Imperfect Foods or Instacart?
On our 0-100 score Instacart rates higher (65/100 against 58/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Imperfect Foods and Instacart compare on the numbers?
Instacart leads on our overall score (65/100 against 58/100), agent readiness (50/100 against 43/100), domain rating (86/100 against 73/100), funding raised ($2.9B against $167M).
Read the full Imperfect Foods review and pricing or the Instacart review and pricing. You can also browse other Imperfect Foods alternatives we track.