Imgur vs SmugMug
Imgur vs SmugMug, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Imgur is on 46/100 and SmugMug on 56/100.
Where each one leads
Imgur
Leads on none of the measures we hold for both companies.
SmugMug
- our overall score: 56/100 against 46/100
At a glance
| Measure | Imgur | SmugMug |
|---|---|---|
| What it is | A community-driven image hosting and sharing platform for memes, GIFs, and visual stories. | A subscription-based platform for photographers to showcase, share, store, and sell their photos. |
| Category | Social Media, Internet, Media Hosting | Photography, E-commerce, Cloud Storage, SaaS |
| Sells toBusiness model | B2C | B2C |
| Offering | Platform | Platform |
| Founded | 2009 | 2002 |
| Headquarters | San Francisco, United States | Mountain View, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Imgur | SmugMug |
|---|---|---|
| Employees | Not published | 116 |
| Total funding | $60.1M | $63.0M |
| Latest round | Series A | Series D |
| Valuation | Not published | $1.1B |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Imgur | SmugMug |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 46/100 | 56/100 |
| Traction | 39/100 | 59/100 |
| Team | 30/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 13/100 | 17/100 |
| Quality | 58/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | F (39/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Imgur | SmugMug |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Not detected | CloudFront |
| CMS | Not detected | Webflow |
| Frameworks | Not detected | Tailwind CSS |
| Analytics | Google Analytics 4, Google Tag Manager, Segment | Google Tag Manager |
Imgur vs SmugMug: common questions
Which is better, Imgur or SmugMug?
On our 0-100 score SmugMug rates higher (56/100 against 46/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Imgur and SmugMug compare on the numbers?
SmugMug leads on our overall score (56/100 against 46/100).
Read the full Imgur review and pricing or the SmugMug review and pricing. You can also browse other Imgur alternatives we track.