IDnow vs itsme
IDnow vs itsme, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: IDnow is on 63/100 and itsme on 52/100.
Where each one leads
IDnow
- our overall score: 63/100 against 52/100
- agent readiness: 42/100 against 21/100
itsme
Leads on none of the measures we hold for both companies.
At a glance
| Measure | IDnow | itsme |
|---|---|---|
| What it is | Automated and expert-led identity verification and digital trust services for businesses. | Digital identity platform for secure online identification and authentication. |
| Category | Fintech, Identity Verification, Digital Trust, e-Signatures | Not published |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2014 | 2017 |
| Headquarters | Munich, Germany | Belgium |
| Status | Active | Active |
Size, funding and growth
| Measure | IDnow | itsme |
|---|---|---|
| Employees | 445 | Not published |
| Headcount growthLast 12 months | +47.5% | Not published |
| Total funding | Not published | $38.1M |
| Latest round | Not published | Series B |
| LinkedIn followers | 30,825 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | IDnow | itsme |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 52/100 |
| Traction | Not published | 38/100 |
| Team | 84/100 | 50/100 |
| Search visibility | 81/100 | 13/100 |
| Quality | Not published | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 75/100 | 74/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | IDnow | itsme |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Jquery |
| Analytics | Linkedin Insight | Google Tag Manager, Amplitude |
| Support stack | HubSpot | Zendesk, HubSpot |
IDnow vs itsme: common questions
Which is better, IDnow or itsme?
On our 0-100 score IDnow rates higher (63/100 against 52/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do IDnow and itsme compare on the numbers?
IDnow leads on our overall score (63/100 against 52/100), agent readiness (42/100 against 21/100).
Read the full IDnow review and pricing or the itsme review and pricing. You can also browse other IDnow alternatives we track.