iContact vs Walters Systems
iContact vs Walters Systems, compared side by side on 11 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: iContact is on 55/100 and Walters Systems on 7/100.
Where each one leads
iContact
- our overall score: 55/100 against 7/100
- agent readiness: 41/100 against 34/100
Walters Systems
- domain rating: 99/100 against 79/100
At a glance
| Measure | iContact | Walters Systems |
|---|---|---|
| What it is | An intuitive and easy-to-use email marketing platform for small and medium businesses. | Industrial-grade lead capture systems for elite UK trades. |
| Category | Email Marketing, Marketing Automation, SaaS, CRM | Lead Generation Software, CRM, Sales Enablement, Construction Tech |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2003 | 2026 |
| Headquarters | Morrisville, United States | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | iContact | Walters Systems |
|---|---|---|
| Employees | 170 | Not published |
| Total funding | $45.6M | Not published |
| Latest round | Series B | Not published |
| LinkedIn followers | 6,250 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | iContact | Walters Systems |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 7/100 |
| Traction | 58/100 | Not published |
| Team | 70/100 | Not published |
| Search visibility | 32/100 | Not published |
| Quality | 58/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | F (34/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 99/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | iContact | Walters Systems |
|---|---|---|
| Hosting | Not detected | Google Cloud |
| CDN | Cloudflare | Not detected |
| CMS | WordPress | Ghost |
| Frameworks | Jquery | Not detected |
| Analytics | Google Tag Manager, Microsoft Clarity | Not detected |
| Support stack | HubSpot | Not detected |
iContact vs Walters Systems: common questions
Which is better, iContact or Walters Systems?
On our 0-100 score iContact rates higher (55/100 against 7/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 11 data points above: read the rows that match what you are buying for.
How do iContact and Walters Systems compare on the numbers?
iContact leads on our overall score (55/100 against 7/100), agent readiness (41/100 against 34/100). Walters Systems leads on domain rating (99/100 against 79/100).
Read the full iContact review and pricing or the Walters Systems review and pricing. You can also browse other iContact alternatives we track.