iContact vs SendGrid
iContact vs SendGrid, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: iContact is on 55/100 and SendGrid on 70/100.
Where each one leads
iContact
Leads on none of the measures we hold for both companies.
SendGrid
- our overall score: 70/100 against 55/100
- agent readiness: 48/100 against 41/100
- domain rating: 91/100 against 79/100
- headcount: 6,600 against 170
- funding raised: $79.8M against $45.6M
- LinkedIn following: 499,928 against 6,250
At a glance
| Measure | iContact | SendGrid |
|---|---|---|
| What it is | An intuitive and easy-to-use email marketing platform for small and medium businesses. | Cloud-based email delivery platform for transactional and marketing emails. |
| Category | Email Marketing, Marketing Automation, SaaS, CRM | Communication APIs, Email API, Marketing Automation, Transactional Email |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2003 | 2009 |
| Headquarters | Morrisville, United States | Denver, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | iContact | SendGrid |
|---|---|---|
| Employees | 170 | 6,600 |
| Headcount growthLast 12 months | Not published | +1.4% |
| Total funding | $45.6M | $79.8M |
| Latest round | Series B | Series D |
| LinkedIn followers | 6,250 | 499,928 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | iContact | SendGrid |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 70/100 |
| Traction | 58/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 32/100 | 46/100 |
| Quality | 58/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (48/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | iContact | SendGrid |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | CloudFront |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Not detected |
| Analytics | Google Tag Manager, Microsoft Clarity | Google Tag Manager, Segment |
| Support stack | HubSpot | Not detected |
iContact vs SendGrid: common questions
Which is better, iContact or SendGrid?
On our 0-100 score SendGrid rates higher (70/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do iContact and SendGrid compare on the numbers?
SendGrid leads on our overall score (70/100 against 55/100), agent readiness (48/100 against 41/100), domain rating (91/100 against 79/100), headcount (6,600 against 170), funding raised ($79.8M against $45.6M), LinkedIn following (499,928 against 6,250).
Read the full iContact review and pricing or the SendGrid review and pricing. You can also browse other iContact alternatives we track.