iContact vs SalesLoft
iContact vs SalesLoft, compared side by side on 21 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: iContact is on 55/100 and SalesLoft on 71/100.
Where each one leads
iContact
Leads on none of the measures we hold for both companies.
SalesLoft
- our overall score: 71/100 against 55/100
- agent readiness: 49/100 against 41/100
- headcount: 1,112 against 170
- funding raised: $273M against $45.6M
- LinkedIn following: 124,829 against 6,250
At a glance
| Measure | iContact | SalesLoft |
|---|---|---|
| What it is | An intuitive and easy-to-use email marketing platform for small and medium businesses. | AI Revenue Orchestration Platform for modern sales teams to drive pipeline and close deals faster. |
| Category | Email Marketing, Marketing Automation, SaaS, CRM | Sales Enablement, Revenue Operations, CRM, Sales Engagement |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Platform |
| Founded | 2003 | 2011 |
| Headquarters | Morrisville, United States | Atlanta, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | iContact | SalesLoft |
|---|---|---|
| Employees | 170 | 1,112 |
| Headcount growthLast 12 months | Not published | -13.2% |
| Total funding | $45.6M | $273M |
| Latest round | Series B | Series E |
| Valuation | Not published | $2.3B |
| LinkedIn followers | 6,250 | 124,829 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | iContact | SalesLoft |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 55/100 | 71/100 |
| Traction | 58/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 32/100 | 64/100 |
| Quality | 58/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (49/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 82/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | iContact | SalesLoft |
|---|---|---|
| Hosting | Not detected | AWS |
| CDN | Cloudflare | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Jquery | Next.js, Bootstrap |
| Analytics | Google Tag Manager, Microsoft Clarity | Google Tag Manager |
| Support stack | HubSpot | Not detected |
iContact vs SalesLoft: common questions
Which is better, iContact or SalesLoft?
On our 0-100 score SalesLoft rates higher (71/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 21 data points above: read the rows that match what you are buying for.
How do iContact and SalesLoft compare on the numbers?
SalesLoft leads on our overall score (71/100 against 55/100), agent readiness (49/100 against 41/100), headcount (1,112 against 170), funding raised ($273M against $45.6M), LinkedIn following (124,829 against 6,250).
Read the full iContact review and pricing or the SalesLoft review and pricing. You can also browse other iContact alternatives we track.