Icon vs runway gen 5
Icon vs runway gen 5, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Icon is on 48/100 and runway gen 5 on 71/100.
Where each one leads
Icon
- agent readiness: 50/100 against 22/100
- LinkedIn following: 102,603 against 806
runway gen 5
- our overall score: 71/100 against 48/100
- headcount: 446 against 114
- funding raised: $860M against $1.0M
At a glance
| Measure | Icon | runway gen 5 |
|---|---|---|
| What it is | The world's first AI Admaker, planning, creating, and running thousands of winning ads end-to-end. | Runway AI develops generative AI tools for creating videos, images, and multimedia content, focusing on video intelligence and world models. |
| Category | AdTech, MarTech, Generative AI, AI Video Generation | Generative AI, AI Video Generation, AI Image Generation, Multimodal AI |
| Sells toBusiness model | B2B | B2B | B2C |
| Offering | Platform | Software | platform |
| Founded | 2025 | 2018 |
| Headquarters | New York, United States | New York City, United States |
| Status | Active | Inactive |
Size, funding and growth
| Measure | Icon | runway gen 5 |
|---|---|---|
| Employees | 114 | 446 |
| Total funding | $1.0M | $860M |
| Latest round | Pre-Seed | Series E |
| Valuation | Not published | $5.3B |
| LinkedIn followers | 102,603 | 806 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Icon | runway gen 5 |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 48/100 | 71/100 |
| Traction | 50/100 | 60/100 |
| Team | 30/100 | 70/100 |
| Community | 8/100 | 15/100 |
| Search visibility | 38/100 | 45/100 |
| Quality | 52/100 | 84/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (50/100) | F (22/100) |
| Domain ratingLink authority, 0-100 | 53/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Icon | runway gen 5 |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Vercel | Not detected |
| Frameworks | Next.js, Tailwind CSS | Not detected |
| Payments | Stripe | Not detected |
| Analytics | Google Analytics 4, Linkedin Insight, Facebook Pixel | Not detected |
| Support stack | HubSpot | Not detected |
| Open source | No | Yes |
Product and pricing
| Measure | Icon | runway gen 5 |
|---|---|---|
| Key features | AdGPT Workflows, AI CMO, AdCut, Canvas, Adspy, UGC Creators | Not published |
Icon vs runway gen 5: common questions
Which is better, Icon or runway gen 5?
On our 0-100 score runway gen 5 rates higher (71/100 against 48/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Icon and runway gen 5 compare on the numbers?
Icon leads on agent readiness (50/100 against 22/100), LinkedIn following (102,603 against 806). runway gen 5 leads on our overall score (71/100 against 48/100), headcount (446 against 114), funding raised ($860M against $1.0M).
Read the full Icon review and pricing or the runway gen 5 review and pricing. You can also browse other Icon alternatives we track.