HypeAuditor vs Upfluence
HypeAuditor vs Upfluence, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: HypeAuditor is on 60/100 and Upfluence on 53/100.
Where each one leads
HypeAuditor
- our overall score: 60/100 against 53/100
Upfluence
- headcount: 123 against 68
- headcount growth: +4.9% against -15.7%
- LinkedIn following: 24,892 against 8,814
At a glance
| Measure | HypeAuditor | Upfluence |
|---|---|---|
| What it is | AI-powered influencer marketing platform for discovering, analyzing, and managing influencers. | All-in-one influencer and affiliate marketing platform for brands to discover, manage, and analyze campaigns. |
| Category | MarTech, AdTech, Creator Economy, Influencer Marketing | MarTech, AdTech, Creator Economy, E-commerce |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2017 | 2013 |
| Headquarters | New York, United States | New York, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | HypeAuditor | Upfluence |
|---|---|---|
| Employees | 68 | 123 |
| Headcount growthLast 12 months | -15.7% | +4.9% |
| Total funding | Not published | $9.4M |
| Latest round | Not published | Series A |
| LinkedIn followers | 8,814 | 24,892 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | HypeAuditor | Upfluence |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 60/100 | 53/100 |
| Traction | 53/100 | Not published |
| Team | 70/100 | 100/100 |
| Search visibility | 31/100 | 79/100 |
| Quality | 68/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (44/100) |
| Domain ratingLink authority, 0-100 | 77/100 | 78/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | HypeAuditor | Upfluence |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Ghost | WordPress |
| Frameworks | Nuxt | Jquery |
| Analytics | Not detected | Google Tag Manager |
HypeAuditor vs Upfluence: common questions
Which is better, HypeAuditor or Upfluence?
On our 0-100 score HypeAuditor rates higher (60/100 against 53/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do HypeAuditor and Upfluence compare on the numbers?
HypeAuditor leads on our overall score (60/100 against 53/100). Upfluence leads on headcount (123 against 68), headcount growth (+4.9% against -15.7%), LinkedIn following (24,892 against 8,814).
Read the full HypeAuditor review and pricing or the Upfluence review and pricing. You can also browse other HypeAuditor alternatives we track.