Hotmart vs Udemy
Hotmart vs Udemy, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Hotmart is on 67/100 and Udemy on 55/100.
Where each one leads
Hotmart
- our overall score: 67/100 against 55/100
- agent readiness: 54/100 against 25/100
Udemy
- funding raised: $400M against $130M
At a glance
| Measure | Hotmart | Udemy |
|---|---|---|
| What it is | A platform for creators to sell and distribute digital products. | Online learning platform offering a vast library of courses taught by experts. |
| Category | Not published | EdTech, Online Learning, Professional Development, Skills Training |
| Sells toBusiness model | B2B | B2C |
| Offering | Platform | Marketplace |
| Founded | 2011 | 2010 |
| Headquarters | Amsterdam, Netherlands | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Hotmart | Udemy |
|---|---|---|
| Employees | 12,551 | Not published |
| Total funding | $130M | $400M |
| Latest round | Series C | Not published |
| Valuation | $1.0B | Not published |
| LinkedIn followers | 347,223 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Hotmart | Udemy |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 67/100 | 55/100 |
| Traction | 60/100 | 40/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 38/100 | 12/100 |
| Quality | 78/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (54/100) | F (25/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Hotmart | Udemy |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| Frameworks | Next.js | Not detected |
| Analytics | Google Analytics 4 | Not detected |
Hotmart vs Udemy: common questions
Which is better, Hotmart or Udemy?
On our 0-100 score Hotmart rates higher (67/100 against 55/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Hotmart and Udemy compare on the numbers?
Hotmart leads on our overall score (67/100 against 55/100), agent readiness (54/100 against 25/100). Udemy leads on funding raised ($400M against $130M).
Read the full Hotmart review and pricing or the Udemy review and pricing. You can also browse other Hotmart alternatives we track.