Hotmart vs Thinkific
Hotmart vs Thinkific, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Hotmart is on 67/100 and Thinkific on 56/100.
Where each one leads
Hotmart
- our overall score: 67/100 against 56/100
Thinkific
- agent readiness: 64/100 against 54/100
At a glance
| Measure | Hotmart | Thinkific |
|---|---|---|
| What it is | A platform for creators to sell and distribute digital products. | Online course platform for creators and businesses to build, market, and sell courses. |
| Category | Not published | EdTech, Creator Economy, E-commerce, SaaS |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2011 | 2012 |
| Headquarters | Amsterdam, Netherlands | Vancouver, Canada |
| Status | Active | Active |
Size, funding and growth
| Measure | Hotmart | Thinkific |
|---|---|---|
| Employees | 12,551 | Not published |
| Total funding | $130M | $151M |
| Latest round | Series C | IPO |
| Valuation | $1.0B | $1.4B |
| LinkedIn followers | 347,223 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Hotmart | Thinkific |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 67/100 | 56/100 |
| Traction | 60/100 | 40/100 |
| Team | 70/100 | 50/100 |
| Search visibility | 38/100 | 13/100 |
| Quality | 78/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (54/100) | C (64/100) |
| Domain ratingLink authority, 0-100 | 92/100 | 91/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Hotmart | Thinkific |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | CloudFront | Cloudflare |
| Frameworks | Next.js | Not detected |
| Analytics | Google Analytics 4 | Not detected |
| Support stack | Not detected | Zendesk, Khoros |
What users say
| Measure | Hotmart | Thinkific |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 0 positive, 1 negative across 6 threads |
“I’ve narrowed it down to Thinkific and LearnWorlds, but I’ve never used either — would love to hear from people who actually have. Main things I care about: Clean and mobile-friendly Easy to brand/customise Payment handling Trying to keep t”r/onlinecourses
Hotmart vs Thinkific: common questions
Which is better, Hotmart or Thinkific?
On our 0-100 score Hotmart rates higher (67/100 against 56/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Hotmart and Thinkific compare on the numbers?
Hotmart leads on our overall score (67/100 against 56/100). Thinkific leads on agent readiness (64/100 against 54/100).
What do real users say about Hotmart and Thinkific?
Thinkific: 0 positive and 1 negative mentions across 6 Reddit threads we track, mostly in r/onlinecourses.
Read the full Hotmart review and pricing or the Thinkific review and pricing. You can also browse other Hotmart alternatives we track.