Hootsuite vs Sprout Social Influencer Marketing
Hootsuite vs Sprout Social Influencer Marketing, compared side by side on 22 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Hootsuite is on 56/100 and Sprout Social Influencer Marketing on 70/100.
Where each one leads
Hootsuite
- headcount growth: -5.2% against -7.6%
- funding raised: $387M against $103M
- LinkedIn following: 536,529 against 172,029
Sprout Social Influencer Marketing
- our overall score: 70/100 against 56/100
At a glance
| Measure | Hootsuite | Sprout Social Influencer Marketing |
|---|---|---|
| What it is | A social media management platform for scheduling, monitoring, and analyzing social media. | Social media management and analytics platform for businesses. |
| Category | Social Media Management, Marketing Technology, Content Management, Analytics Platform | Social Media Management, Marketing Automation, Customer Engagement, Social Analytics |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2008 | 2010 |
| Headquarters | Vancouver, Canada | Chicago, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Hootsuite | Sprout Social Influencer Marketing |
|---|---|---|
| Employees | 1,725 | 1,771 |
| Headcount growthLast 12 months | -5.2% | -7.6% |
| Total funding | $387M | $103M |
| Latest round | Debt - Acquisition | Series D |
| LinkedIn followers | 536,529 | 172,029 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Hootsuite | Sprout Social Influencer Marketing |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 56/100 | 70/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 35/100 | 45/100 |
| Quality | 55/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (62/100) | D (57/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Hootsuite | Sprout Social Influencer Marketing |
|---|---|---|
| Hosting | Vercel | AWS |
| CDN | Vercel | CloudFront |
| Frameworks | Next.js | Next.js |
| Analytics | Google Tag Manager | Not detected |
Hootsuite vs Sprout Social Influencer Marketing: common questions
Which is better, Hootsuite or Sprout Social Influencer Marketing?
On our 0-100 score Sprout Social Influencer Marketing rates higher (70/100 against 56/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 22 data points above: read the rows that match what you are buying for.
How do Hootsuite and Sprout Social Influencer Marketing compare on the numbers?
Hootsuite leads on headcount growth (-5.2% against -7.6%), funding raised ($387M against $103M), LinkedIn following (536,529 against 172,029). Sprout Social Influencer Marketing leads on our overall score (70/100 against 56/100).
Read the full Hootsuite review and pricing or the Sprout Social Influencer Marketing review and pricing. You can also browse other Hootsuite alternatives we track.