Hootsuite vs Oktopost
Hootsuite vs Oktopost, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Hootsuite is on 56/100 and Oktopost on 42/100.
Where each one leads
Hootsuite
- our overall score: 56/100 against 42/100
- agent readiness: 62/100 against 21/100
- domain rating: 91/100 against 76/100
- funding raised: $387M against $20.8M
Oktopost
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Hootsuite | Oktopost |
|---|---|---|
| What it is | A social media management platform for scheduling, monitoring, and analyzing social media. | Oktopost is a B2B social media management platform designed for large organizations to manage, measure, and amplify their social media presence. |
| Category | Social Media Management, Marketing Technology, Content Management, Analytics Platform | Social Media, Marketing, Analytics, Social Media Management |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2008 | 2013 |
| Headquarters | Vancouver, Canada | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Hootsuite | Oktopost |
|---|---|---|
| Employees | 1,725 | Not published |
| Headcount growthLast 12 months | -5.2% | Not published |
| Total funding | $387M | $20.8M |
| Latest round | Debt - Acquisition | Growth Equity |
| LinkedIn followers | 536,529 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Hootsuite | Oktopost |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 56/100 | 42/100 |
| Traction | 60/100 | 37/100 |
| Team | 70/100 | 60/100 |
| Search visibility | 35/100 | 6/100 |
| Quality | 55/100 | 45/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (62/100) | F (21/100) |
| Domain ratingLink authority, 0-100 | 91/100 | 76/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Hootsuite | Oktopost |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Vercel | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Next.js | Jquery, Tailwind CSS |
| Analytics | Google Tag Manager | Google Tag Manager |
What users say
| Measure | Hootsuite | Oktopost |
|---|---|---|
| Reddit sentimentThreads we track | Not published | 1 positive, 1 negative across 3 threads |
“Oktopost is a powerhouse for B2B enterprises, offering specialized features like lead generation and LinkedIn integration, which are gold for professional networking and B2B engagement. It's a tool that seems to understand the nuances of B2”r/DigitalToolsReview
Hootsuite vs Oktopost: common questions
Which is better, Hootsuite or Oktopost?
On our 0-100 score Hootsuite rates higher (56/100 against 42/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Hootsuite and Oktopost compare on the numbers?
Hootsuite leads on our overall score (56/100 against 42/100), agent readiness (62/100 against 21/100), domain rating (91/100 against 76/100), funding raised ($387M against $20.8M).
What do real users say about Hootsuite and Oktopost?
Oktopost: 1 positive and 1 negative mentions across 3 Reddit threads we track, mostly in r/DigitalToolsReview.
Read the full Hootsuite review and pricing or the Oktopost review and pricing. You can also browse other Hootsuite alternatives we track.