Hightouch vs Zerteya
Hightouch vs Zerteya, compared side by side on 17 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Hightouch is on 70/100 and Zerteya on 37/100.
Where each one leads
Hightouch
- our overall score: 70/100 against 37/100
- agent readiness: 48/100 against 42/100
- headcount: 595 against 2
- funding raised: $322M against $1.0M
- LinkedIn following: 53,013 against 4
Zerteya
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Hightouch | Zerteya |
|---|---|---|
| What it is | A Customer Data & AI Platform for marketers, offering an Agentic Marketing Platform to create and launch data-backed ads and personalized experiences at scale. | Transforms customer data into demographic, geographic, and behavioral intelligence for better customer acquisition and growth. |
| Category | Customer Data Platform, Agentic AI, AI Agent, Marketing Automation | Customer Data Platform, Data Intelligence, Marketing Analytics, Business Intelligence |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2019 | 2022 |
| Headquarters | San Francisco, United States | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Hightouch | Zerteya |
|---|---|---|
| Employees | 595 | 2 |
| Headcount growthLast 12 months | +41.6% | Not published |
| Total funding | $322M | $1.0M |
| Latest round | Series D | Seed |
| Valuation | $2.8B | Not published |
| LinkedIn followers | 53,013 | 4 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Hightouch | Zerteya |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | 37/100 |
| Traction | 60/100 | 35/100 |
| Team | 70/100 | Not published |
| Search visibility | 54/100 | 20/100 |
| Quality | 78/100 | 48/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | D (42/100) |
| Domain ratingLink authority, 0-100 | 77/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Hightouch | Zerteya |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Vercel | Not detected |
| CMS | Not detected | Framer |
| Frameworks | Next.js | Not detected |
| Analytics | Google Tag Manager | Not detected |
| Open source | Yes | No |
Hightouch vs Zerteya: common questions
Which is better, Hightouch or Zerteya?
On our 0-100 score Hightouch rates higher (70/100 against 37/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 17 data points above: read the rows that match what you are buying for.
How do Hightouch and Zerteya compare on the numbers?
Hightouch leads on our overall score (70/100 against 37/100), agent readiness (48/100 against 42/100), headcount (595 against 2), funding raised ($322M against $1.0M), LinkedIn following (53,013 against 4).
Read the full Hightouch review and pricing or the Zerteya review and pricing. You can also browse other Hightouch alternatives we track.