Hightouch vs Matillion
Hightouch vs Matillion, compared side by side on 23 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Hightouch is on 70/100 and Matillion on 67/100.
Where each one leads
Hightouch
- headcount: 595 against 462
Matillion
- LinkedIn following: 108,382 against 53,013
At a glance
| Measure | Hightouch | Matillion |
|---|---|---|
| What it is | A Customer Data & AI Platform for marketers, offering an Agentic Marketing Platform to create and launch data-backed ads and personalized experiences at scale. | Cloud-native data integration platform for transforming data into analytics-ready datasets. |
| Category | Customer Data Platform, Agentic AI, AI Agent, Marketing Automation | Data Integration, ETL, ELT, Cloud Data Warehousing |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2019 | 2011 |
| Headquarters | San Francisco, United States | Manchester, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Hightouch | Matillion |
|---|---|---|
| Employees | 595 | 462 |
| Headcount growthLast 12 months | +41.6% | Not published |
| Total funding | $322M | $320M |
| Latest round | Series D | Series E |
| Valuation | $2.8B | $1.5B |
| LinkedIn followers | 53,013 | 108,382 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Hightouch | Matillion |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 70/100 | 67/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 54/100 | 37/100 |
| Quality | 78/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 77/100 | 75/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Hightouch | Matillion |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Vercel | Cloudflare |
| Frameworks | Next.js | Jquery, Bootstrap |
| Analytics | Google Tag Manager | Google Tag Manager |
| Open source | Yes | No |
Hightouch vs Matillion: common questions
Which is better, Hightouch or Matillion?
On our 0-100 score Hightouch rates higher (70/100 against 67/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 23 data points above: read the rows that match what you are buying for.
How do Hightouch and Matillion compare on the numbers?
Hightouch leads on headcount (595 against 462). Matillion leads on LinkedIn following (108,382 against 53,013).
Read the full Hightouch review and pricing or the Matillion review and pricing. You can also browse other Hightouch alternatives we track.