Herd Security vs KnowBe4
Herd Security vs KnowBe4, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Herd Security is on 49/100 and KnowBe4 on 65/100.
Where each one leads
Herd Security
- agent readiness: 64/100 against 42/100
KnowBe4
- our overall score: 65/100 against 49/100
- domain rating: 84/100 against 18/100
- funding raised: $402M against $3.0M
At a glance
| Measure | Herd Security | KnowBe4 |
|---|---|---|
| What it is | Agentic AI platform for security training. | Global leader in security awareness training and simulated phishing platform, securing humans and AI agents. |
| Category | Cybersecurity, Agentic AI, AI Video Generation, EdTech | Cybersecurity, Security Awareness Training, Phishing Simulation, Human Risk Management |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2025 | 2010 |
| Headquarters | Tel Aviv, Israel | Clearwater, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Herd Security | KnowBe4 |
|---|---|---|
| Employees | Not published | 2,474 |
| Total funding | $3.0M | $402M |
| Latest round | Seed | Series D |
| Valuation | Not published | $1.0B |
| LinkedIn followers | Not published | 323,575 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Herd Security | KnowBe4 |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 49/100 | 65/100 |
| Traction | 32/100 | 60/100 |
| Team | 60/100 | 50/100 |
| Search visibility | 16/100 | 44/100 |
| Quality | 58/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | C (64/100) | D (42/100) |
| Domain ratingLink authority, 0-100 | 18/100 | 84/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Herd Security | KnowBe4 |
|---|---|---|
| Hosting | Vercel | AWS |
| CDN | Vercel | Cloudflare |
| Frameworks | Next.js, Tailwind CSS | Bootstrap |
| Analytics | Google Tag Manager, Linkedin Insight | Google Tag Manager |
Herd Security vs KnowBe4: common questions
Which is better, Herd Security or KnowBe4?
On our 0-100 score KnowBe4 rates higher (65/100 against 49/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Herd Security and KnowBe4 compare on the numbers?
Herd Security leads on agent readiness (64/100 against 42/100). KnowBe4 leads on our overall score (65/100 against 49/100), domain rating (84/100 against 18/100), funding raised ($402M against $3.0M).
Read the full Herd Security review and pricing or the KnowBe4 review and pricing. You can also browse other Herd Security alternatives we track.