HelloFresh vs Upside Foods
HelloFresh vs Upside Foods, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: HelloFresh is on 33/100 and Upside Foods on 61/100.
Where each one leads
HelloFresh
- agent readiness: 37/100 against 25/100
- domain rating: 80/100 against 65/100
Upside Foods
- our overall score: 61/100 against 33/100
- funding raised: $217M against $10.0M
At a glance
| Measure | HelloFresh | Upside Foods |
|---|---|---|
| What it is | Global meal-kit company delivering pre-portioned ingredients and chef-curated recipes directly to customers' doorsteps. | Develops and produces cultivated meat for consumption, aiming to create a more sustainable food system. |
| Category | FoodTech, E-commerce, Subscription | FoodTech, Cellular Agriculture, Lab-Grown Meat, Sustainable Food |
| Sells toBusiness model | B2C | B2B |
| Offering | Services | Food production |
| Founded | 2011 | 2015 |
| Headquarters | Berlin, Germany | Berkeley, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | HelloFresh | Upside Foods |
|---|---|---|
| Employees | Not published | 225 |
| Total funding | $10.0M | $217M |
| Latest round | Seed | Series B |
| LinkedIn followers | Not published | 44,676 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | HelloFresh | Upside Foods |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 33/100 | 61/100 |
| Traction | 35/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | 12/100 | Not published |
| Search visibility | 8/100 | 44/100 |
| Quality | 30/100 | 68/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | F (25/100) |
| Domain ratingLink authority, 0-100 | 80/100 | 65/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | HelloFresh | Upside Foods |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | WordPress |
| Frameworks | Next.js | Jquery |
| Analytics | Google Tag Manager | Google Analytics 4, Facebook Pixel |
HelloFresh vs Upside Foods: common questions
Which is better, HelloFresh or Upside Foods?
On our 0-100 score Upside Foods rates higher (61/100 against 33/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do HelloFresh and Upside Foods compare on the numbers?
HelloFresh leads on agent readiness (37/100 against 25/100), domain rating (80/100 against 65/100). Upside Foods leads on our overall score (61/100 against 33/100), funding raised ($217M against $10.0M).
Read the full HelloFresh review and pricing or the Upside Foods review and pricing. You can also browse other HelloFresh alternatives we track.