HelloFresh vs HomeCooks
HelloFresh vs HomeCooks, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: HelloFresh is on 33/100 and HomeCooks on 49/100.
Where each one leads
HelloFresh
- domain rating: 80/100 against 38/100
- funding raised: $10.0M against $4.7M
HomeCooks
- our overall score: 49/100 against 33/100
- agent readiness: 55/100 against 37/100
At a glance
| Measure | HelloFresh | HomeCooks |
|---|---|---|
| What it is | Global meal-kit company delivering pre-portioned ingredients and chef-curated recipes directly to customers' doorsteps. | A marketplace connecting health-conscious consumers with homemade meals prepared by independent chefs across the UK. |
| Category | FoodTech, E-commerce, Subscription | Consumer, Marketplace, FoodTech, DTC |
| Sells toBusiness model | B2C | B2C |
| Offering | Services | Marketplace |
| Founded | 2011 | 2020 |
| Headquarters | Berlin, Germany | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | HelloFresh | HomeCooks |
|---|---|---|
| Total funding | $10.0M | $4.7M |
| Latest round | Seed | Unknown |
| Valuation | Not published | $10.3M |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | HelloFresh | HomeCooks |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 33/100 | 49/100 |
| Traction | 35/100 | 33/100 |
| Team | 70/100 | 70/100 |
| Community | 12/100 | Not published |
| Search visibility | 8/100 | 2/100 |
| Quality | 30/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (37/100) | D (55/100) |
| Domain ratingLink authority, 0-100 | 80/100 | 38/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | HelloFresh | HomeCooks |
|---|---|---|
| Hosting | Vercel | Not detected |
| CDN | Cloudflare | Cloudflare |
| CMS | Not detected | Shopify |
| Frameworks | Next.js | Jquery |
| Analytics | Google Tag Manager | Mixpanel |
HelloFresh vs HomeCooks: common questions
Which is better, HelloFresh or HomeCooks?
On our 0-100 score HomeCooks rates higher (49/100 against 33/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do HelloFresh and HomeCooks compare on the numbers?
HelloFresh leads on domain rating (80/100 against 38/100), funding raised ($10.0M against $4.7M). HomeCooks leads on our overall score (49/100 against 33/100), agent readiness (55/100 against 37/100).
Read the full HelloFresh review and pricing or the HomeCooks review and pricing. You can also browse other HelloFresh alternatives we track.

