Hellas Direct vs Laka
Hellas Direct vs Laka, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Hellas Direct is on 48/100 and Laka on 45/100.
Where each one leads
Hellas Direct
- our overall score: 48/100 against 45/100
- headcount: 280 against 16
- LinkedIn following: 21,186 against 30
Laka
- domain rating: 65/100 against 43/100
At a glance
| Measure | Hellas Direct | Laka |
|---|---|---|
| What it is | A tech-driven insurance company offering flexible and affordable insurance products in Greece. | A green mobility InsurTech startup offering a collective-driven approach to insurance. |
| Category | InsurTech, Parametric Insurance, AI-Driven Parametric Insurance, Digital Payments | InsurTech, Micromobility, Green Mobility, Insurance |
| Sells toBusiness model | B2C | B2B2C |
| Offering | Platform | Platform |
| Founded | 2011 | 2017 |
| Headquarters | Athens, Greece | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Hellas Direct | Laka |
|---|---|---|
| Employees | 280 | 16 |
| Total funding | Not published | $13.0M |
| Latest round | Not published | Series A |
| LinkedIn followers | 21,186 | 30 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Hellas Direct | Laka |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 48/100 | 45/100 |
| Traction | 20/100 | 48/100 |
| Team | 60/100 | Not published |
| Community | 15/100 | Not published |
| Search visibility | 33/100 | 23/100 |
| Quality | 58/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (41/100) | D (40/100) |
| Domain ratingLink authority, 0-100 | 43/100 | 65/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Hellas Direct | Laka |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | Cloudflare |
| CMS | Not detected | Webflow |
| Frameworks | Bootstrap | Not detected |
| Analytics | Google Tag Manager | Google Analytics 4, Google Tag Manager, PostHog |
| Support stack | Not detected | Intercom |
| Open source | Yes | No |
Hellas Direct vs Laka: common questions
Which is better, Hellas Direct or Laka?
On our 0-100 score Hellas Direct rates higher (48/100 against 45/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Hellas Direct and Laka compare on the numbers?
Hellas Direct leads on our overall score (48/100 against 45/100), headcount (280 against 16), LinkedIn following (21,186 against 30). Laka leads on domain rating (65/100 against 43/100).
Read the full Hellas Direct review and pricing or the Laka review and pricing. You can also browse other Hellas Direct alternatives we track.

