Heap vs Upriver Data
Heap vs Upriver Data, compared side by side on 18 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Heap is on 61/100 and Upriver Data on 49/100.
Where each one leads
Heap
- our overall score: 61/100 against 49/100
- domain rating: 82/100 against 20/100
- funding raised: $110M against $4.0M
Upriver Data
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Heap | Upriver Data |
|---|---|---|
| What it is | Heap is a product analytics platform that automatically captures user interactions to provide insights. | AI-powered data platform for optimizing customer journeys and driving revenue growth. |
| Category | Business Analytics, Product Analytics, Data Analysis, Customer Experience Analytics | Data, Data Platform, Customer Journey Optimization, Analytics Platform |
| Sells toBusiness model | B2B | B2B |
| Offering | Software | Software |
| Founded | 2013 | 2023 |
| Headquarters | San Francisco, United States | San Francisco, United States |
| Status | Active | Active |
Size, funding and growth
| Measure | Heap | Upriver Data |
|---|---|---|
| Employees | 105 | Not published |
| Total funding | $110M | $4.0M |
| Latest round | Series D | Seed |
| Valuation | $960M | Not published |
| LinkedIn followers | 71,321 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Heap | Upriver Data |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 61/100 | 49/100 |
| Traction | 60/100 | 33/100 |
| Team | 70/100 | 60/100 |
| Community | 15/100 | Not published |
| Search visibility | 29/100 | 28/100 |
| Quality | 68/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (38/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 82/100 | 20/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Heap | Upriver Data |
|---|---|---|
| Hosting | Netlify | Not detected |
| CDN | Netlify | Cloudflare |
| Frameworks | Next.js | Alpinejs, Tailwind CSS |
| Analytics | Not detected | Google Tag Manager |
| Support stack | Not detected | HubSpot |
Heap vs Upriver Data: common questions
Which is better, Heap or Upriver Data?
On our 0-100 score Heap rates higher (61/100 against 49/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 18 data points above: read the rows that match what you are buying for.
How do Heap and Upriver Data compare on the numbers?
Heap leads on our overall score (61/100 against 49/100), domain rating (82/100 against 20/100), funding raised ($110M against $4.0M).
Read the full Heap review and pricing or the Upriver Data review and pricing. You can also browse other Heap alternatives we track.