Happy Pay vs Klarna
Happy Pay vs Klarna, compared side by side on 16 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Happy Pay is on 52/100 and Klarna on 60/100.
Where each one leads
Happy Pay
Leads on none of the measures we hold for both companies.
Klarna
- our overall score: 60/100 against 52/100
- agent readiness: 45/100 against 22/100
- domain rating: 92/100 against 64/100
- headcount: 5,000 against 26
- funding raised: $9.4B against $6.8M
At a glance
| Measure | Happy Pay | Klarna |
|---|---|---|
| What it is | A payment solutions provider for businesses. | Klarna is a global payments and shopping service that offers direct payments, pay after delivery options and instalment plans. It makes online shopping simple, |
| Category | Not published | Fintech, Payments, Digital Payments, Embedded Finance |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2018 | 2005 |
| Headquarters | Johannesburg, South Africa | Stockholm, Sweden |
| Status | Active | Active |
Size, funding and growth
| Measure | Happy Pay | Klarna |
|---|---|---|
| Employees | 26 | 5,000 |
| Total funding | $6.8M | $9.4B |
| Latest round | Seed | Not published |
| Valuation | Not published | $7 |
| LinkedIn followers | 8,178 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Happy Pay | Klarna |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 52/100 | 60/100 |
| Traction | 48/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | 15/100 | 8/100 |
| Search visibility | 22/100 | 16/100 |
| Quality | 58/100 | 65/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (22/100) | D (45/100) |
| Domain ratingLink authority, 0-100 | 64/100 | 92/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Happy Pay | Klarna |
|---|---|---|
| CDN | Not detected | CloudFront |
| Payments | Not detected | Klarna |
| Analytics | Google Tag Manager, Hotjar, Linkedin Insight, Facebook Pixel +1 more | Not detected |
| Support stack | HubSpot | Not detected |
Happy Pay vs Klarna: common questions
Which is better, Happy Pay or Klarna?
On our 0-100 score Klarna rates higher (60/100 against 52/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 16 data points above: read the rows that match what you are buying for.
How do Happy Pay and Klarna compare on the numbers?
Klarna leads on our overall score (60/100 against 52/100), agent readiness (45/100 against 22/100), domain rating (92/100 against 64/100), headcount (5,000 against 26), funding raised ($9.4B against $6.8M).
Read the full Happy Pay review and pricing or the Klarna review and pricing. You can also browse other Happy Pay alternatives we track.