Happiness Insurance vs Upsie
Happiness Insurance vs Upsie, compared side by side on 15 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Happiness Insurance is on 31/100 and Upsie on 41/100.
Where each one leads
Happiness Insurance
Leads on none of the measures we hold for both companies.
Upsie
- our overall score: 41/100 against 31/100
- agent readiness: 37/100 against 21/100
- domain rating: 37/100 against 2/100
At a glance
| Measure | Happiness Insurance | Upsie |
|---|---|---|
| What it is | The world's only Happiness Insurance®. | Extended warranty startup |
| Category | Insurance, Travel, Fintech, InsurTech | Insurance, Consumer Electronics, E-commerce, InsurTech |
| Sells toBusiness model | B2C | B2C |
| Offering | Services | Services |
| Founded | 2023 | 2014 |
| Headquarters | Irvine, USA | St. Paul, USA |
| Status | Active | Active |
Size, funding and growth
| Measure | Happiness Insurance | Upsie |
|---|---|---|
| Total funding | $5.0M | $5.0M |
| Latest round | equity crowdfunding | Seed |
| LinkedIn followers | 116 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Happiness Insurance | Upsie |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 31/100 | 41/100 |
| Traction | 33/100 | 33/100 |
| Search visibility | 31/100 | 12/100 |
| Quality | 35/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | F (21/100) | F (37/100) |
| Domain ratingLink authority, 0-100 | 2/100 | 37/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Happiness Insurance | Upsie |
|---|---|---|
| CDN | Not detected | Cloudflare |
| CMS | WordPress | Not detected |
| Frameworks | Not detected | Bootstrap |
| Payments | Not detected | Stripe |
| Analytics | Not detected | Google Analytics 4, Google Tag Manager, PostHog |
| Support stack | Not detected | Zendesk |
Happiness Insurance vs Upsie: common questions
Which is better, Happiness Insurance or Upsie?
On our 0-100 score Upsie rates higher (41/100 against 31/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 15 data points above: read the rows that match what you are buying for.
How do Happiness Insurance and Upsie compare on the numbers?
Upsie leads on our overall score (41/100 against 31/100), agent readiness (37/100 against 21/100), domain rating (37/100 against 2/100).
Read the full Happiness Insurance review and pricing or the Upsie review and pricing. You can also browse other Happiness Insurance alternatives we track.

