Hagerty vs Marshmallow
Hagerty vs Marshmallow, compared side by side on 19 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Hagerty is on 63/100 and Marshmallow on 66/100.
Where each one leads
Hagerty
- domain rating: 81/100 against 56/100
Marshmallow
- funding raised: $195M against $105M
At a glance
| Measure | Hagerty | Marshmallow |
|---|---|---|
| What it is | World's largest provider of specialty insurance for classic, vintage, and enthusiast vehicles. | A UK-based fintech company providing insurance and financial services to newcomers and underserved communities. |
| Category | InsurTech, Automotive, Marketplace, Membership | InsurTech, Fintech, Insurance Broker, Embedded Finance |
| Sells toBusiness model | B2B | B2C | B2C |
| Offering | Software | services | marketplace | platform | Software | platform | services |
| Founded | 1984 | 2017 |
| Headquarters | Traverse City, United States | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Hagerty | Marshmallow |
|---|---|---|
| Employees | Not published | 669 |
| Total funding | $105M | $195M |
| Latest round | Post IPO | Series C |
| Valuation | Not published | $2.0B |
| LinkedIn followers | Not published | 35,308 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Hagerty | Marshmallow |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 63/100 | 66/100 |
| Traction | 40/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Search visibility | 12/100 | 33/100 |
| Quality | 78/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (42/100) | D (40/100) |
| Domain ratingLink authority, 0-100 | 81/100 | 56/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Hagerty | Marshmallow |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | CloudFront | CloudFront |
| Frameworks | Next.js, Bootstrap | Next.js |
| Analytics | Not detected | Google Analytics 4 |
Hagerty vs Marshmallow: common questions
Which is better, Hagerty or Marshmallow?
On our 0-100 score Marshmallow rates higher (66/100 against 63/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 19 data points above: read the rows that match what you are buying for.
How do Hagerty and Marshmallow compare on the numbers?
Hagerty leads on domain rating (81/100 against 56/100). Marshmallow leads on funding raised ($195M against $105M).
Read the full Hagerty review and pricing or the Marshmallow review and pricing. You can also browse other Hagerty alternatives we track.