Gymshark vs Pura Vida
Gymshark vs Pura Vida, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Gymshark is on 66/100 and Pura Vida on 19/100.
Where each one leads
Gymshark
- our overall score: 66/100 against 19/100
- headcount: 2,500 against 50
- LinkedIn following: 401,437 against 14,540
Pura Vida
- agent readiness: 55/100 against 46/100
At a glance
| Measure | Gymshark | Pura Vida |
|---|---|---|
| What it is | Global fitness apparel and accessories brand known for its strong social media presence and community focus. | Hi friends! |
| Category | Retail, Fitness Apparel, Athleisure, E-commerce | Retail, Apparel and Fashion |
| Sells toBusiness model | B2C | Not published |
| Offering | E-commerce | Not published |
| Founded | 2012 | Not published |
| Headquarters | Solihull, United Kingdom | San Diego, US |
| Status | Active | Active |
Size, funding and growth
| Measure | Gymshark | Pura Vida |
|---|---|---|
| Employees | 2,500 | 50 |
| Total funding | $261M | Not published |
| Latest round | Series A | Not published |
| Valuation | $1.4B | Not published |
| LinkedIn followers | 401,437 | 14,540 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Gymshark | Pura Vida |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 19/100 |
| Traction | 60/100 | 17/100 |
| Team | 70/100 | Not published |
| Search visibility | 24/100 | 30/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (55/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 72/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Gymshark | Pura Vida |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Shopify |
| Frameworks | Jquery | Jquery |
| Analytics | Not detected | Google Tag Manager, Microsoft Clarity |
Gymshark vs Pura Vida: common questions
Which is better, Gymshark or Pura Vida?
On our 0-100 score Gymshark rates higher (66/100 against 19/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Gymshark and Pura Vida compare on the numbers?
Gymshark leads on our overall score (66/100 against 19/100), headcount (2,500 against 50), LinkedIn following (401,437 against 14,540). Pura Vida leads on agent readiness (55/100 against 46/100).
Read the full Gymshark review and pricing or the Pura Vida review and pricing. You can also browse other Gymshark alternatives we track.