Gymshark vs Lax
Gymshark vs Lax, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Gymshark is on 66/100 and Lax on 9/100.
Where each one leads
Gymshark
- our overall score: 66/100 against 9/100
- domain rating: 79/100 against 57/100
Lax
- agent readiness: 56/100 against 46/100
At a glance
| Measure | Gymshark | Lax |
|---|---|---|
| What it is | Global fitness apparel and accessories brand known for its strong social media presence and community focus. | Leading online retailer for top-tier lacrosse equipment, sticks, heads, gloves, and helmets from major brands. |
| Category | Retail, Fitness Apparel, Athleisure, E-commerce | Sports Equipment, E-commerce, Retail, Lacrosse |
| Sells toBusiness model | B2C | B2C |
| Offering | E-commerce | Marketplace |
| Founded | 2012 | 2026 |
| Headquarters | Solihull, United Kingdom | London, United Kingdom |
| Status | Active | Active |
Size, funding and growth
| Measure | Gymshark | Lax |
|---|---|---|
| Employees | 2,500 | Not published |
| Total funding | $261M | Not published |
| Latest round | Series A | Not published |
| Valuation | $1.4B | Not published |
| LinkedIn followers | 401,437 | Not published |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Gymshark | Lax |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 66/100 | 9/100 |
| Traction | 60/100 | Not published |
| Team | 70/100 | Not published |
| Search visibility | 24/100 | 2/100 |
| Quality | 78/100 | Not published |
| Agent readinessHow well an AI agent can read and act on the site | D (46/100) | D (56/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 57/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Gymshark | Lax |
|---|---|---|
| CDN | Cloudflare | Cloudflare |
| CMS | Shopify | Shopify |
| Frameworks | Jquery | Jquery |
| Analytics | Not detected | Google Tag Manager |
Gymshark vs Lax: common questions
Which is better, Gymshark or Lax?
On our 0-100 score Gymshark rates higher (66/100 against 9/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Gymshark and Lax compare on the numbers?
Gymshark leads on our overall score (66/100 against 9/100), domain rating (79/100 against 57/100). Lax leads on agent readiness (56/100 against 46/100).
Read the full Gymshark review and pricing or the Lax review and pricing. You can also browse other Gymshark alternatives we track.