Gupy vs Laras
Gupy vs Laras, compared side by side on 14 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Gupy is on 64/100 and Laras on 46/100.
Where each one leads
Gupy
- our overall score: 64/100 against 46/100
- agent readiness: 48/100 against 35/100
- headcount: 1,224 against 42
- funding raised: $122M against $1.1M
- LinkedIn following: 1,630,791 against 6,962
Laras
Leads on none of the measures we hold for both companies.
At a glance
| Measure | Gupy | Laras |
|---|---|---|
| What it is | Gupy is a leading HR technology platform in Brazil that uses AI to optimize recruitment and employee management. | AI-powered employee assistant for HR teams, enhancing engagement and efficiency. |
| Category | HR Tech, Recruitment Software, Applicant Tracking System, Talent Acquisition | HR Tech, SaaS, Artificial Intelligence, Conversational AI |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2015 | Not published |
| Headquarters | Sao Paulo, Brazil | Not published |
| Status | Active | Active |
Size, funding and growth
| Measure | Gupy | Laras |
|---|---|---|
| Employees | 1,224 | 42 |
| Headcount growthLast 12 months | +8.7% | Not published |
| Total funding | $122M | $1.1M |
| Latest round | Series C | Seed |
| LinkedIn followers | 1,630,791 | 6,962 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Gupy | Laras |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 64/100 | 46/100 |
| Traction | 60/100 | 47/100 |
| Team | 70/100 | Not published |
| Search visibility | 51/100 | 34/100 |
| Quality | 68/100 | 58/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | F (35/100) |
| Domain ratingLink authority, 0-100 | 85/100 | Not published |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Gupy | Laras |
|---|---|---|
| Hosting | AWS | Not detected |
| CDN | Cloudflare | Not detected |
Gupy vs Laras: common questions
Which is better, Gupy or Laras?
On our 0-100 score Gupy rates higher (64/100 against 46/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 14 data points above: read the rows that match what you are buying for.
How do Gupy and Laras compare on the numbers?
Gupy leads on our overall score (64/100 against 46/100), agent readiness (48/100 against 35/100), headcount (1,224 against 42), funding raised ($122M against $1.1M), LinkedIn following (1,630,791 against 6,962).
Read the full Gupy review and pricing or the Laras review and pricing. You can also browse other Gupy alternatives we track.

