Gupy vs Hibob
Gupy vs Hibob, compared side by side on 20 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: Gupy is on 64/100 and Hibob on 70/100.
Where each one leads
Gupy
- agent readiness: 48/100 against 43/100
- LinkedIn following: 1,630,791 against 102,440
Hibob
- our overall score: 70/100 against 64/100
- headcount: 2,088 against 1,224
- headcount growth: +47.0% against +8.7%
- funding raised: $565M against $122M
At a glance
| Measure | Gupy | Hibob |
|---|---|---|
| What it is | Gupy is a leading HR technology platform in Brazil that uses AI to optimize recruitment and employee management. | Modern HR platform for fast-growing companies, simplifying core HR, onboarding, performance, and compensation. |
| Category | HR Tech, Recruitment Software, Applicant Tracking System, Talent Acquisition | HR, Recruitment, Enterprise, App |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Software |
| Founded | 2015 | 2015 |
| Headquarters | Sao Paulo, Brazil | Tel Aviv, Israel |
| Status | Active | Active |
Size, funding and growth
| Measure | Gupy | Hibob |
|---|---|---|
| Employees | 1,224 | 2,088 |
| Headcount growthLast 12 months | +8.7% | +47.0% |
| Total funding | $122M | $565M |
| Latest round | Series C | Series D |
| Valuation | Not published | $2.7B |
| LinkedIn followers | 1,630,791 | 102,440 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | Gupy | Hibob |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 64/100 | 70/100 |
| Traction | 60/100 | 60/100 |
| Team | 70/100 | 70/100 |
| Community | Not published | 8/100 |
| Search visibility | 51/100 | 54/100 |
| Quality | 68/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (48/100) | D (43/100) |
| Domain ratingLink authority, 0-100 | 85/100 | 90/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | Gupy | Hibob |
|---|---|---|
| Hosting | AWS | Self Managed |
| CDN | Cloudflare | Not detected |
| CMS | Not detected | WordPress |
| Frameworks | Not detected | Jquery, Bootstrap |
| Analytics | Not detected | Google Tag Manager |
| Support stack | Not detected | HubSpot, Zendesk |
Gupy vs Hibob: common questions
Which is better, Gupy or Hibob?
On our 0-100 score Hibob rates higher (70/100 against 64/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 20 data points above: read the rows that match what you are buying for.
How do Gupy and Hibob compare on the numbers?
Gupy leads on agent readiness (48/100 against 43/100), LinkedIn following (1,630,791 against 102,440). Hibob leads on our overall score (70/100 against 64/100), headcount (2,088 against 1,224), headcount growth (+47.0% against +8.7%), funding raised ($565M against $122M).
Read the full Gupy review and pricing or the Hibob review and pricing. You can also browse other Gupy alternatives we track.