GumGum vs StackAdapt
GumGum vs StackAdapt, compared side by side on 23 data points: what each one does, how big it is, what it has raised, the tech running each site, and what users report. We score both out of 100 on traction, team and visibility: GumGum is on 40/100 and StackAdapt on 67/100.
Where each one leads
GumGum
Leads on none of the measures we hold for both companies.
StackAdapt
- our overall score: 67/100 against 40/100
- agent readiness: 52/100 against 43/100
- headcount: 1,707 against 548
- funding raised: $535M against $56.0M
- LinkedIn following: 78,144 against 37,404
At a glance
| Measure | GumGum | StackAdapt |
|---|---|---|
| What it is | Contextual intelligence platform for advertising and marketing. | A leading multi-channel programmatic advertising platform powered by AI and automation. |
| Category | AdTech, MarTech, Contextual Advertising, Content Intelligence | AdTech, MarTech, Programmatic Advertising, Demand-Side Platform (DSP) |
| Sells toBusiness model | B2B | B2B |
| Offering | Platform | Platform |
| Founded | 2008 | 2014 |
| Headquarters | Santa Monica, United States | Toronto, Canada |
| Status | Active | Active |
Size, funding and growth
| Measure | GumGum | StackAdapt |
|---|---|---|
| Employees | 548 | 1,707 |
| Total funding | $56.0M | $535M |
| Latest round | Series D | Growth |
| Valuation | Not published | $2.0B |
| LinkedIn followers | 37,404 | 78,144 |
StartupHub scores
Our own 0-100 ratings. They measure company strength and site quality, not which product suits you.
| Measure | GumGum | StackAdapt |
|---|---|---|
| StartupHub scoreOur 0-100 rating | 40/100 | 67/100 |
| Traction | 59/100 | 60/100 |
| Team | 60/100 | 70/100 |
| Community | 12/100 | 8/100 |
| Search visibility | 22/100 | 39/100 |
| Quality | 30/100 | 78/100 |
| Agent readinessHow well an AI agent can read and act on the site | D (43/100) | D (52/100) |
| Domain ratingLink authority, 0-100 | 79/100 | 78/100 |
Technology
Detected on each public site, so it reflects the marketing stack as well as the product.
| Measure | GumGum | StackAdapt |
|---|---|---|
| Hosting | AWS | AWS |
| CDN | Cloudflare | Not detected |
| CMS | Webflow | WordPress |
| Analytics | Google Tag Manager | Google Tag Manager |
| Support stack | Not detected | HubSpot |
| Open source | Yes | No |
GumGum vs StackAdapt: common questions
Which is better, GumGum or StackAdapt?
On our 0-100 score StackAdapt rates higher (67/100 against 40/100). The score weights traction, team, visibility and profile completeness, so it reflects company strength rather than which product suits you. We compare the two on 23 data points above: read the rows that match what you are buying for.
How do GumGum and StackAdapt compare on the numbers?
StackAdapt leads on our overall score (67/100 against 40/100), agent readiness (52/100 against 43/100), headcount (1,707 against 548), funding raised ($535M against $56.0M), LinkedIn following (78,144 against 37,404).
Read the full GumGum review and pricing or the StackAdapt review and pricing. You can also browse other GumGum alternatives we track.